The All Blacks jersey for Rugby World Cup 2015

Heritage and strength as adidas unveils the All Blacks jersey for Rugby World Cup 2015

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All Blacks World Cup Jerseyadidas and New Zealand Rugby have today unveiled the All Blacks Rugby World Cup jersey, combining the latest in sporting apparel technology with a homage to the most iconic of All Blacks teams, The Originals.

”To wear a jersey with a design that represents the nation’s proud rugby heritage and reflects the team’s success since 1905 is hugely significant to us.” – Richie McCaw

The jersey, unveiled at a function in Auckland, New Zealand today, is the most technically advanced All Blacks jersey to date, but has undergone a subtle design change that pays respect to the legendary Originals team, which toured the United Kingdom, France and the USA in 1905-1906, losing just one match on their famous 35-match tour.

Simon Cartwright, Senior Director – adidas Rugby, says: “We wanted to pay respect in some small way to The Originals in the design of the new jersey and acknowledge the century-long success of the team, and we think we have done that with the subtle design around the chest.

As with previous Rugby World Cup jerseys, the RWC trophy is embossed on the right sleeve of the jersey acknowledging the All Blacks’ Rugby World Cup successes in 1987 and 2011.  haka Dedicated fans will no doubt also notice the movement of the logos, with the inclusion of the Rugby World Cup 2015 logo on the right, which sees the adidas badge move to the centre of the jersey. The All Blacks silver fern logo remains on the left hand side of the jersey.  The adidas and All Blacks logos, as well as the jersey numbers on the back, are a gun metal silver colour.

All Blacks Captain Richie McCaw, who was consulted over the design, says: “To wear a jersey with a design that represents the nation’s proud rugby heritage and reflects the team’s success since that iconic team of 1905-1906 is hugely significant to us. We’re ready to wear the Rugby World Cup jersey with pride.”