By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite… At Nike “unlimited” also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no “happily ever after” and there’s no “too far.” There’s only “What’s next?”
The above “Unlimited You” film marks the second installment in Nike’s Just Do It “Unlimited Campaign,” which includes the “Unlimited Future” film and the company’s recent series of athlete shorts, with more to come through the month of August, hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.