Tottenham Hotspur And Under Armour Reveal New Kits For 2016/17 Season Live On Social Media
Tottenham Hotspur and Under Armour, have this morning launched the Club’s new kits for the 2016/17 season live on Facebook – a first for the Premier League side.
The 15-minute live show was streamed direct from the Club’s state-of-the-art Training Centre in Enfield prior to training and featured Christian Eriksen, Victor Wanyama, Michel Vorm and Kieran Trippier showcasing the new strips.
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“On the heels of such an historic 2015/16 season, we are looking forward to another exciting campaign with our partners at Tottenham Hotspur,” said Peter Murray, VP Global Sports Marketing at Under Armour. “At Under Armour it is our mission to make all athletes better, and we will support the Club to take the necessary extra steps both in the Premier League and Champions’ League by supplying them with the most innovative performance wear.”
UNDER ARMOUR AND ASTON VILLA F.C. ANNOUNCE PARTNERSHIP AND UNVEIL HOME AND AWAY KITS FOR 2016/2017 SEASON
Five-Year Partnership With Historic Club Kicks Off With Innovative ‘Fight Like Lions’ Activity
Today marks the launch of a partnership between Aston Villa F.C. and global sports and innovation brand Under Armour. Beginning with this season’s ‘Fight Like Lions’ campaign, Under Armour is joining forces with the proud and historic Aston Villa F.C. until 2021. As part of this five-year partnership, the Club’s new home and away kits, plus training wear, for the 2016/17 season are also unveiled.
The kit will be worn by the Club’s players for the first time in the opening Sky Bet Championship fixture of the season against Sheffield on Sunday, August 7, as well as during Aston Villa’s pre-season Tour. Features include the Club’s new crest, alongside a back neck label that showcases the Club’s core values – Pride, Passion, Purpose – as the two forces combine to elevate the Club back to their historical best.
“We are proud to partner with such a prestigious club as Aston Villa F.C., and our new partnership with the Midlands Club marks the start of an exciting period for both of us,” said Peter Murray, VP Global Sports Marketing at Under Armour. “As we collectively strive towards future success for the Club, we’re arming them to truly ‘Fight Like Lions’ on the journey ahead. We are extremely confident and passionate about Aston Villa F.C. at an important time for the club.”
“We are delighted to have signed a long term deal with such an innovative brand as Under Armour” said Keith Wyness, CEO at Aston Villa F.C. “As a Club, we share similar ambitions as Under Armour and will, therefore, be able to pull together to get us back to the top tier of English football, where we belong.”
As with all Under Armour football teamwear, the new kit is made of HeatGear® material. Weighing just 107 grams and containing the brand’s quick-drying technology alongside Under Armour’s signature Moisture Transport System, moisture is wicked away from the body ensuring that players always stay dry. Lightweight fabric with built-in four-way stretch improves mobility and accelerates dry time, while strategic ventilation built into the shirt at key points where the body most commonly releases heat allows for optimum coolness, even in the harshest weather conditions.
As part of Aston Villa’s partnership with Under Armour, the Club’s 2016/2017 home and away kit alongside a training range will be available to purchase from today at Aston Villa Shops and the Club’s official website (http://shop.avfc.co.uk/).
Kit will also be available to purchase from Under Armour’s official website (www.underarmour.com) and selected retailers from 6th July.
German National Player Jonathan Tah Joins Under Armour Team
Under Armour have announced Jonathan Tah as the latest member of its elite global athlete roster.
The 20-year-old is considered to be one of the biggest rising stars in German football. As an industry leader in sports apparel, footwear and equipment, Under Armour will provide Tah with game-changing footwear, apparel and equipment innovatively created to help athletes perform on and off the pitch.
The powerful German defender will train and compete in the UA ClutchFit Force™2.0 football boot. The new boot offers players extreme comfort, featuring a Trivela microfiber upper with a two-way stretch and symmetrical lacing system that works to form the perfect fit.
“My style of football matches Under Armour’s philosophy of being ‘Aggressive, Young and Fearless.’ I’m proud of this new partnership, and plan to take my game to a new level, as I still have so much more that I want to accomplish in football. I believe Under Armour is the best partner to help me achieve so much more,” explained Tah.
Despite his young age, Tah has already established himself as an important pillar to his team, demonstrating his athletic and competitive style of play that aligns with Under Armour’s brand personality. Born in Hamburg, Tah started his Bundesliga career at his hometown club Hamburger SV in August 2013. After playing at Fortuna Dusseldorf, Tah was transferred in July 2015 to Bayer 04 Leverkusen where he is enjoying a phenomenal first season.
In March 2016, the defender from Bayer 04 Leverkusen was selected to the German national squad and celebrated his international debut on March 26th against England. He was also captain of the German U17 and U19 national teams and played three matches for the U21 national team where he made himself a stand out player on the pitch.
Tah joins Under Armour’s European football talent roster that includes Granit Xhaka (Borussia Mönchengladbach) and Memphis Depay (Manchester United). In July 2016, the global sports brand will become kit partner to FC St. Pauli.
Leigh Halfpenny And Under Armour Trains Different!
At 8.05pm on Friday 26th Feb, as Wales took on France in their latest Six Nations match under the floodlights of the Principality Stadium, Leigh Halfpenny was training. Only, he was closer to the action than anybody else that day, training in the darkest depths of the stadium, directly underneath the pitch as his team mates headed to victory, in preparation for his long-awaited return from injury.
Rather than focus on the match being played live above him, we joined Leigh under the pitch to film the full-back’s latest session as he works towards full fitness, if this one is able to be used as a story.
After all, It’s What You Do In The Dark That Puts You In The Light. Check out #RuleYourself for more, the latest Under Armour campaign revolving around the life of the 24/7 athlete.
Under Armour, have announced another global football star to their roster of incredible athletes. Borussia Mönchengladbach and Switzerland midfielder Granit Xhaka has joined the Under Armour football roster, representing another step in the brand’s commitment to outfitting footballers with game-changing and innovative products.
Xhaka, 23, is not only one of the top players in the German Bundesliga, but one of the top young talents in the world, and sees the partnership as an opportunity to further his training and performance by working with a brand that is constantly seeking to make athletes better through innovation in sport. Going forward, Under Armour will equip him with the cutting-edge sports technology to continue his journey to the top levels of the game.
“I feel my young, dynamic spirit is a perfect fit with Under Armour and I am very excited to use their innovative products to add even more control to my game,” said Xhaka. “I look forward to taking my game to the next level, as I still have so much more that I want to achieve.”
“Granit is a hugely exciting young footballer who has an incredible future ahead of him. We felt his relentless and determined style on the pitch matched our brand values perfectly. We plan to provide him with best-in-class gear to reach his goals,” said Peter Murray, VP, Global Brand and Sports Marketing, Under Armour.
Xhaka will wear Under Armour’s ClutchFit Force™ 2.0 boot first against Hamburger SV on the 14th February. The innovative boot gives players extreme comfort by using a Trivela microfiber upper with two-way stretch and symmetrical lacing system that works together for a perfect fit.
Tottenham’s Cameron Carter-Vickers Sports the New Under Armour ClutchFit Force Black & White!
Under Armour second-generation Clutchfit Force is a visual treat that embraces the true designing of UA. Everything about the latest release screams UA. From it’s “second skin” for powerful support and incredible feel to it’s external heel counter that creates an optimal blend of heel fit and comfort.
Tottenham’s Cameron Carter-Vickers is one of the lucky guys who will don the new Under Armour ClutchFit Force.
Under Armour are tackling 2016 head on and look set to come out as winners. Watch this space!
Memphis goes ‘RISK RED’ with the latest Under Armour SpeedForm CRM FG!
Manchester United’s Memphis Depay has been sporting a sharp combo with his United kit and his new ‘RISK RED’ Under Armour SpeedForm CRM FG.
New for 2015/16 season, the Speedform arrived in the summer with a close-fitting low profile, one-piece upper and now trademark articulated toe box. Other features include a lightweight chrome sole-plate and seamless heel cup and no-sock liner construction.
UNDER ARMOUR LAUNCHES “SLAY YOUR NEXT GIANT” CAMPAIGN FEATURING MEMPHIS DEPAY
Regardless of age, nationality, or reputation, an unwavering persistence unites global football players all over the world. Today Under Armour (NYSE: UA) revealed its first global football campaign, “Slay Your Next Giant,” which will inform all future story telling and marketing efforts for the global football category and cements Under Armour as a brand that values the journey over the destination. “Giants” exist at every stage of the game, and to elevate their game footballers must overcome them.
Slay Your Next Giant was developed in partnership with Droga5, the creative agency behind other successful Under Armour campaigns including I WILL WHAT I WANT featuring Misty Copeland and Gisele Bündchen and this summer’s RULE YOURSELF featuring Misty, Stephen Curry, Jordan Spieth and Tom Brady. The campaign’s digital story features Memphis Depay of Manchester United, Cameron Carter-Vickers of the Tottenham Hotspur Academy, as well as young up-and-coming players from around the globe (Brazil, Chile, Mexico, and the UK), who are developing their talent on grass pitches, cement courts, and empty lots all over the world. Additional storylines feature Jermaine Jones of the MLS’ New England Revolution, Oswaldo Alanís and Jesús Corona of the Mexican National Team, and Gonzalo Fierro of Colo-Colo in Chile. Each player’s story is united by the final phrase “You’re just getting started,” which speaks to the ethos of the brand’s global football category as a whole.
A unique element of the campaign is the focus on players’ laces – the item that completes an athlete’s ritual before heading into battle. As a call-to-action, UA will arm football athletes with customized laces engraved with a personal goal, each pair representing a new giant to slay. As players reach each milestone, they will symbolically remove their laces and replace them with a new pair, sharing their journey to greatness on social media channels along the way.
“This campaign feels very personal for me as I start my first Premier League season,” said Memphis Depay. “I have a lot of giants to slay in the coming months, but I’m feeling more than ready to take on every obstacle and challenge that’s presented to me. It’s how I’ve always played and lived—it defines me on and off the pitch.”
“Whether you’re Memphis, an aspiring academy hopeful in Brazil, or a Chilean kid playing with your neighborhood team, the goals you set for yourself loom just as large in your head,” said Peter Murray, VP, Global Brand and Sports Marketing, Under Armour. “We’re going to be with every player, every step of the way, bringing down every giant he or she faces. We’re making a statement, we’re standing by it, and we’re pushing forward in a big way with our global football category.”
SlayYourNextGiant.com offers visitors the opportunity to dive deeper into the worlds that these athletes inhabit everyday in an engaging, interactive experience. Learn about the player stories and their giants, and at the end of each video, visitors can share their personal giants by creating their own lace image for Facebook and Twitter.
In June, Under Armour launched the UA SpeedForm™ CRM FG, bringing their revolutionary UA SpeedForm technology to the pitch for the fastest footballers in the sport.
Memphis will wear the boots throughout the season, lacing them up with his Slay Your Next Giant laces for each game.
To shop the full UA SpeedForm boot range and as well as the brand’s other football boot offerings, including their game-changing UA ClutchFit™ technology, visit UA.com.
UA CLUTCHFIT FORCE: WRAPS YOUR FOOT IN A LIGHTWEIGHT “SECOND SKIN” FOR POWERFUL SUPPORT AND INCREDIBLE FEEL.
Under Armour’s latest form-fitting compression technology, this boot is built for the player who forces the action and makes things happen on the pitch. Slip the shoe on, pull your laces, and feel the UA ClutchFit upper wrap your foot in a “second skin” of advantages. Our latest lightweight material innovation forms to the contours of your foot, amping your joints and muscles, giving you better feel, fit, and support.
Performance microfiber upper has twowaystretch capabilities that work withthe symmetrical lace system providingan unprecedented contoured fit and feelacross your foot.
External heel counter creates an optimalblend of heel fit and comfort.
Our latest plate technology powers yourfoot’s natural motion for maximum tractionand stability on virtually any field surface.
UA ClutchFit wraps your foot in a lightweight “second skin” for powerful support and incredible feel.