ADIDAS Red Limit Collection ACE 17+ PURECONTROL

ADIDAS Red Limit Collection ACE 17+ PURECONTROL 




adidas Football has today announced the launch of its Red Limit collection with a brand new film starring Paul Pogba. The collection introduces the brand new ACE 17+ PURECONTROL which brings the brand’s BOOST technology to football for the first time. In another first, the Red Limit collection also features a street adaption of each silo, allowing players to take their game from the stadium, to the cage, to the street.


The launch film urges aspiring young footballers to focus on creating their own path, rather than emulating their heroes. A voiceover from a young player declares that he is not interested in mimicking the style of the professionals; he just wants their boots so he has the tools to create for himself. The film stars Manchester United midfielder, Paul Pogba, who will wear the Red Limit ACE 17+ PURECONTROL. 



The Red Limit ACE 17+ PURECONTROL features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time and is protected by an ultrathin NSG (Non Stop Grip) film to provide ultimate levels of grip. The laceless PURECUT sock system is designed to eliminate overlays between the foot and the ball for ultimate control whilst the unique sock construction, which is formed of an internal lock-down system, offers premium comfort.


The ACE 17+ PURECONTROL’s newest feature sees the introduction of adidas Running’s BOOST technology. The BOOST cushioning is made up of thousands of unique foam balls and features along the boot’s SPRINTFRAME and sock liner. The end result returns more energy than conventional midsoles and delivers unrivalled levels of comfort.



The Red Limit collection continues with the launch of the Red Limit ACE 17+ PURECONTROL Cage version. Featuring the same black and red colourway as the on-pitch silo, the cage version features a PRIMEKNIT upper with a layer of NSG film to provide ultimate control. A stretchable layer of TECHFIT material is placed between the black and red colour blocks to optimise comfort, whilst a red EVA strip features above the heel’s BOOST to offer stability. Unlike the on-pitch boot, the cage version features BOOST on the heel only, designed to offer comfort, stability and energy return on a hard surface, where it matters most in cage football.


The ACE 17+ PURECONTROL Street version completes the Red Limit collection. Inspired by the street, the shoe features a sleek all-black colourway with red details and is predominantly constructed with a PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.


Dean Lokes, Vice President of product adidas Football, said: “The Red Limit collection is the first time we’ve gone from the stadium to the street in the same collection. We’ve introduced a range of boots in on-pitch, cage and street silos so you can perform as well off the pitch as you can on it. The introduction of adidas’ leading BOOST technology highlights our constant desire to innovate within the sport and our endless drive to produce game-changing footwear for all types off footballers; wherever they play the game”.




For further information please visit or go to or follow @adidasfootball on twitter to join the conversation.






adidas today reveals its latest global brand campaign starring Manchester United’s Paul Pogba, ahead of the on-air debut during The Red Devils’ match versus Liverpool tonight.


The new film, titled Football Needs Creators, follows Pogba’s journey beginning with shaping his own reality as a child in Roissey-en-Brie to his groundbreaking return to Old Trafford.




Featuring voiceover from his mother, the campaign shows how Pogba has always done the unexpected and serves as a call to players around the world to harness their own creativity to think, act and perform in new and unique ways.


“Creativity has always been the difference maker for Paul Pogba in all facets of his life, on and off the pitch,” said Ryan Morlan, adidas’ VP of Brand Communications. “Since childhood, his imagination has been the catalyst to defying the norm in the world of football. Pogba’s story mirrors our belief that creativity will take you further than your mind or body alone. There is only one Pogba, but all athletes can look to him for inspiration to use one’s own creativity to make new rules in their sport.”


Football Needs Creators is the latest chapter of the adidas SPORT 16 campaign that builds upon the belief that all athletes are #HereToCreate. The new spot follows the recent launch of Sport Needs Creators featuring Pogba, Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, four-time NBA All-Star James Harden of the Houston Rockets, rookie guard Moriah Jefferson of the San Antonio Stars, and top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.




Fans can view Football Needs Creators at

Boot Close Up | adidas Football – Stellar Pack

Pack features white and gold colourway to represent the light side of the moon




We take a closer look at adidas Football launch of the Stellar pack boots and the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light Pack. Inspired by the light side of the moon, the boots are available in a white and gold colourway and come in adidas’ X16+ PURECHAOS and Ace 16+ PURECONTROL silos.


The world’s first high-performance laceless boot and one of the most innovative boots in the industry – The ACE 16+ PURECONTROL – features a white Primeknit upper with NON STOP GRIP (NSG) technology to deliver an unrivalled surface for close ball control, whilst a PURECUT system, in gold, creates an uninterrupted striking surface. The ACE 16+ PURECONTROL will be worn by the likes of Paul Pogba and Mesut Ozil.



The X16+ PURECHAOS – designed for the game’s fastest players and those who like to cause chaos – features a state-of-the-art PURECUT SOCK SYSTEM, which covers the boot laces to give players the ultimate fit. The white NON STOP GRIP (NSG) finish features an updated star design whilst a gold SPRINTFRAME outsole offers stability during high-speed movements. The X16+ PURECHAOS will be worn by the likes of Gareth Bale and Luis Suarez.



Customers at adidas’ flagship stores across Europe have already been the first to see the new Stellar pack through a ground-breaking in store Virtual Reality experience on PlayStation®VR. Visitors were not only the first to see the new boots, but were given an exclusive experience on the new PlayStation®VR headset before its release. The in store experience went live on September 21st and is the first time a football boot has been launched through a VR experience before its official release. The experience will continue until October 9th in flagship stores all over Europe including London, Barcelona, Madrid, Berlin, Paris and Milan. PlayStation®VR is the forthcoming Virtual Reality headset for PlayStation®4, launching globally on October 13th 2016.


Stellar Pack will be worn on-pitch from September 27th by some of football’s biggest names – including Paul Pogba, Gareth Bale, Luis Suarez and Mesut Ozil – and will be available to purchase from selected retailers and from September 30th.



Paul Pogba stars in film trailer to tease new series

Paul Pogba to star in new series!


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Ahead of the new season; there is endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and who won’t. The First Never Follows film series is a statement that the time for talking is over, and a call to let the players do the talking on the pitch instead.


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The latest trailer film is a prelude for individual, bespoke films for each of adidas’ six largest clubs – Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan – to be revealed from tomorrow. These films will feature adidas stars from across the six clubs and will also launch the third kits of each club for the coming season.

In the film, Paul Pogba can be seen wearing the new Solar Yellow ACE 16+ PURECONTROL, defiantly telling viewers not to believe everything they read in the papers.


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adidas teams include: Chelsea FC, Manchester United FC, FC Bayern München, Clube de Regatas do Flamengo, AC Milan, Juventus F.C., Real Madrid C.F., AFC Ajax, S.L. Benfica, FC Basel 1893, FC Kobenhaven, and FC Schalke 04.

Collaboration | Paul Pogba with world-renowned photographer, Juergen Teller

Collaboration | Paul Pogba with world-renowned photographer, Juergen Teller


Paul Pogba by JA¦èrgen Teller 300dpi (7)


With the UEFA EURO 2016 now underway, adidas has unveiled a stunning collection of photography of French midfielder, Paul Pogba. The imagery was captured by world-renowned photographer, Juergen Teller, who is widely recognised as one of the most influential photographers of his generation.


adidas commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still life photography in the build-up to this summer’s tournament. The result is a raw and intimate portrait of the player – one of 21st Century football’s most dynamic and exciting personalities. The imagery also showcases a rare fusion of art, fashion and sport.



Included in the collection are a number of images of Pogba at the Juventus FC training ground, demonstrating his unique relationship with the ball. Known for his cool, off-kilter, informal point-and-shoot style, Teller also captured Pogba away from the football pitch. Shot at home as well as on the streets of Paris, with his brothers, the photography provides an exclusive snap shot into the life of one of footballs most interesting talents.



This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March 2016. At the time, Pogba was quoted as saying:


“This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”


Teller, a respected art photographer represented at leading galleries internationally, as well as a contributor to publications as diverse as W Magazine, Vogue Paris, 032C, and System, is a contemporary legend with a signature aesthetic. The photographer is also an avid football fan and loyal supporter of both Bayern Munich and the German national team. He has published numerous editorial and books with a football focus.


Teller’s photographs will launch exclusively in a collection of publications, while a showcase and limited edition zine will debut in Paris during the UEFA EURO 2016.


ADIDAS | Blue ACE 16+ Purecontrol




In January this year, adidas proved themselves to be football’s most innovative brand yet again by revealing the ACE 16+ PURECONTROL, the world’s first high performance laceless boot. Since then, the likes of Mesut Ozil, Ivan Rakitic and Oscar have been bossing pitches all over Europe wearing these game-changing boots. Today, adidas revealed a new blue colourway that will also be worn by the latest asset to join the adidas global footballing roster, Paul Pogba – the world’s most in demand footballer.



The ACE 16+ PURECONTROL has been three years in the making, designed to create the cleanest possible strike using a larger surface area to generate greater power and accuracy. The laces have been replaced with three key design features for added stability and increased performance. A knitted upper also locks the foot into the boot and combines with a techfit locking system to create an incredible, sock-like fit.



The new colourway will be worn by the above players in both this summer’s major tournaments – the UEFA EuropeanTM 2016 Championships and Copa America.


adidas |Paul Pogba Exclusive ACE 16+ PURECONTROL

adidas have announced today that Paul Pogba, the world’s most in demand footballer, has chosen to sign a long term partnership with the world’s biggest football brand.


Paul Pogba key visual


adidas has also revealed that his first boot – co-created by the player and the brand – will be an exclusive ACE 16+ PURECONTROL model, in Pogba’s favourite black and gold colours. Only a small number of pairs of the special boot will be produced and given exclusively to the player.



Simply beautiful…