ADIDAS | Chelsea film launches new club third kit for 2016/17 season

ADIDAS | Chelsea film launches new club third kit for 2016/17 season 

Chelsea_16-17_Third Kit_PR_GROUP

adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never Follows film series ahead of the new Premier League season.

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.


The film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.

The film launches the new Chelsea third kit – an all-white strip featuring a large embossed lion on the sleeve. It includes the classic adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.

ADIDAS | Football Stars unveil ‘Laceless Technology’ boots

ADIDAS | Football Stars unveil ‘Laceless Technology’ boots





Football superstars Ozil, Oscar and Rakitic all unveiled their new ‘Laceless Technology’ boots to the world and everyone sat up and took notice!

With detailing still very much limited, the boot features a medium/high collar with a similar ‘primeknit’ texture running down the centre of the boot. First impressions look like a very stylish boot. However, it’s quite early to finalise our opinions!



2016 can’t come quick enough!





Adidas have yet again set the trend as to what the future will hold for football boot technology. Laceless technology has been flirted around for a little while and 2016 will be the official release!

With detailing limited at present, the boot features a medium/high collar with a similar ‘primeknit’ texture running down the centre of the boot. Waterproofing is our first concern and also how tight the foot will feel. First impressions look like a loose fit. Which will aggravate a lot of players.

Many of the worlds elite have helped announce the breaking news; Ozil, Rakitic, James Rodriguez and Oscar will be anxious to try these out on a competitive stage.


Just received my boots for next year 🔥🔥🔥 NO LACES! 🚫See them in 2016 😉 #BeTheDifference

A photo posted by Mesut Özil (@m10_official) on

No more laces! This is the future. #BeTheDifference Não há mais cadarços! Apresento à vocês o futuro. #quebreabanca

A photo posted by Oscar Emboaba (@oscar_emboaba) on


Our thoughts on the release are it’s very much a near end use prototype and some features will be added. Time will tell with 2016 just around the corner!

The ball is now firmly in Adidas’s corner and it’s up the chasing pack to respond!



There are only two types of players

In the words of Pep Guardiola: “It’s chaos or control…”

For the first time, these two distinct types of player will have their own boots. The old adidas silos have been discontinued. No more F50, no more Predator, no more 11pro and no more Nitrocharge. There is only chaos and control. There is only X and ACE.


ACE15 Hero VisualEvery great team needs the players that keep it on track. That bring the coaches plans into action. They bring order to a chaotic game. Players like Mesut Özil, James Rodríguez, Oscar, Manuel Neuer and Ivan Rakitić are the glue of some of the world’s best teams. For these players, adidas has designed ACE15.

ACE15 is built to control. The revolutionary CONTROL WEB gives ultimate ball control, thanks to an engineered 3D material. A 3-layer compound combines with grippy EVA for an unbeatable touch. A ground breaking new stud configuration puts more studs on the ball during foot-over moves to allow for complete ball control. The unique NSG (Non-stop grip) skin uses 3D dots for perfect control in all conditions. The players that run the show now have the boots to dominate.


X15 Hero VisualSome players can never be controlled. They are the spark that ignites a game. They defy rules and structure. The moment of genius that gets the crowd off their seat – that’s their speciality. There is no defence and no tactic that can control them. These players are specialists in chaos. Thomas Müller, Gareth Bale, Luis Suárez, Karim Benzema and Álvaro Morata, these players strike without a moment’s notice. For them, adidas has created X15.

X15 is the ultimate weapon for the game’s most dangerous players. The TECHFIT COLLAR offers a compression fit around the ankle for superior support and fit. The X-CLAW base is built to give complete traction with a lightweight feel. The innovative X-CAGE is built for the most dynamic and agile players in the world. A fragmented and lightweight design gives ultimate support during the most agile movements. The X-SKIN is made up of a complex three layered system that delivers comfort, protection and performance in any conditions. A game changing product for game changing players.

The Worlds’ best will unleash both the ACE15 and X15 for the first time at the BIGGEST stage there is, the UEFA Champions League Final in Berlin on Saturday 6th June.

These revolutionary new weapons will be available to purchase from Wednesday 1st July at adidas own-retail outlets and specialist retailers worldwide!

X Infographic ACE Infographic

The Players set to debut both the ACE15 and X15!

ACE15 – Boot Imagery


X15 – Boot Imagery