adidas Football has today released a brand film starring German playmaker Mesut Ozil to support the launch of its new Red Limit collection. The Red Limit Collection features the new ACE17+ PURECONTROL which introduces industry-leading BOOST technology for the first time in a football boot.
Mesut Ozil has been in fine form this season, but in the film, he encourages young footballers to express themselves and forge their own path, rather than try and follow his. In response to his skills, tricks and assists, the voiceover in the film – delivered from the point of view of a young aspiring football fan – defiantly tells Ozil he doesn’t want to be anything like him, he just wants his boots.
The ACE 17+ PURECONTROL is part of the Red Limit Collection, which also features street and cage versions of each silo. Ozil will wear the ACE 17+ PURECONTROL on-pitch from today.
Pack features white and gold colourway to represent the light side of the moon
We take a closer look at adidas Football launch of the Stellar pack boots and the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light Pack. Inspired by the light side of the moon, the boots are available in a white and gold colourway and come in adidas’ X16+ PURECHAOS and Ace 16+ PURECONTROL silos.
The world’s first high-performance laceless boot and one of the most innovative boots in the industry – The ACE 16+ PURECONTROL – features a white Primeknit upper with NON STOP GRIP (NSG) technology to deliver an unrivalled surface for close ball control, whilst a PURECUT system, in gold, creates an uninterrupted striking surface. The ACE 16+ PURECONTROL will be worn by the likes of Paul Pogba and Mesut Ozil.
The X16+ PURECHAOS – designed for the game’s fastest players and those who like to cause chaos – features a state-of-the-art PURECUT SOCK SYSTEM, which covers the boot laces to give players the ultimate fit. The white NON STOP GRIP (NSG) finish features an updated star design whilst a gold SPRINTFRAME outsole offers stability during high-speed movements. The X16+ PURECHAOS will be worn by the likes of Gareth Bale and Luis Suarez.
Customers at adidas’ flagship stores across Europe have already been the first to see the new Stellar pack through a ground-breaking in store Virtual Reality experience on PlayStation®VR. Visitors were not only the first to see the new boots, but were given an exclusive experience on the new PlayStation®VR headset before its release. The in store experience went live on September 21st and is the first time a football boot has been launched through a VR experience before its official release. The experience will continue until October 9th in flagship stores all over Europe including London, Barcelona, Madrid, Berlin, Paris and Milan. PlayStation®VR is the forthcoming Virtual Reality headset for PlayStation®4, launching globally on October 13th 2016.
Stellar Pack will be worn on-pitch from September 27th by some of football’s biggest names – including Paul Pogba, Gareth Bale, Luis Suarez and Mesut Ozil – and will be available to purchase from selected retailers and adidas.com from September 30th.
Following on from yesterdays launch of the ADIDAS Ace 16+ Purecontrol LACELESS boot. We take a closer look into the look and shape of the crazy boot!
Below we hear Mesut Özil thoughts behind his game and the revolutionary new boot!
Mesut Özil Q&A
How is the premier league different to the Bundesliga?
The Premier League is a lot faster and a lot more physical. You don’t have as much time on the ball so it’s crucial to make early decisions. The Premier League is one of the best leagues in the world and to boss the game on a stage like this you need to be on top form every week.
How do you prepare for a game? Do you have any rituals or superstitions?
I always used to have the same ritual before every game where I make only knots with the laces instead of tying them in the traditional way, and then tuck them in. I think that if you tie your laces in the traditional way it’s harder to control the ball as the surface area is not flat. That’s why I’m so excited for the ACE 16+ Pure Control and having a laceless surface, though I will need a new pre-match routine now!
What did you think when you first saw the ACE 16+ Pure Control?
Honestly? I was so excited. I’ve tried my whole career to minimise the impact of laces on my game. To have a laceless boot is a dream come true.
You’ve already reached double figures when it comes to assists this season, how does it feel to be bossing the game right now?
It’s a really great feeling knowing I’m contributing to the team. It’s easy to boss the game when you’re playing with so many great players and my aim now is to break the record for the most assists in a Premier League season.
We know you boss the game on the pitch but we also know you love cars. What do you drive to boss the road?
I’m a big lover of cars and it’s one of the few luxuries I enjoy spending my money on. Right now you’d find me behind the wheel of a Mercedes G-Class. It’s a really awesome car.
We know music is a big part of your life, who do you think bosses the stage?
I’ll listen to music before every match to get myself psyched up and right now I’m really into my Hip Hop. It’s hard to say who is the biggest boss in hip hop, as it’s a genre full of incredible performers. But if I could choose my ideal gig it would be kicked off by Kanye West – currently my favourite artist – followed by Wiz Khalifa and finished by Drake.
It’s no secret that you’re into fashion and have a particular post-match grooming routine. Can you shed some light on this?
I like to take care of myself and take pride in my appearance. Football players like to take care of themselves and pay attention to the way they dress. I think as a human being you need variety; you can’t just do football, you need a combination. Football is of course my main focus, which is a lot of fun and I love to be on the pitch. But I have other interests beside that, like fashion or being with my family. I am a big sneaker fan and adidas has a lot to offer there.
What’s been your footballing highlight to date?
That’s a really difficult question to answer. Winning two FA Cups with my club has been fantastic as it’s something our fans waited eight years for. But the ultimate highlight has to be lifting the World Cup with Germany. There was real expectation around us before the tournament and we stepped up and delivered, including a huge performance against Brazil. It was incredible to walk off the pitch with my team mates knowing that the world would be talking about that game for a long time.