“Backed By Messi” Series | Patrick Roberts

“Backed By Messi” Series | Patrick Roberts




Are you one of Lionel’s 10?


Today sees the launch of Lionel Messi’s “Backed By Messi” series.

The Argentinian has handpicked ten young footballers for adidas’ Backed By Messi campaign who will all be given the honour of wearing his adidas boot silo this season.



This season Celtic ace and on loan Manchester City midfielder, Patrick Roberts is one of the lucky 10 chosen by Lionel.





Messi Joins the Huawei Family As Global Brand Ambassador

Messi Joins the Huawei Family As Global Brand Ambassador




Huawei have announced Lionel Messi’s appointment as the company’s latest Global Brand Ambassador. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards the shared value of connecting greatness.


Challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us to where we are now. Those who understand that are always pursuing not success, but challenges, to be better. That is what makes Huawei and Lionel Messi a perfect fit.


“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei is devoting its efforts. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business Huawei Consumer BG.



By connecting greatness, we demonstrate our passion to our customers. This concept also mirrors Lionel’s life and career. Lionel and his family did everything they could, including leaving their home country, to connect Lionel’s life with his aspirations and dreams of playing professional football.


“We are delighted to have found such a perfect counter-part in Lionel Messi, especially as the Western European region is so passionate about football. Our co-operation is all about connecting greatness: Messi has become one of the most popular and successful players worldwide. Just as with our brand, he has never been satisfied with his performance and is always working hard to improve. We value and share this thinking and have been investing heavily in innovation and talent to produce exactly the premium devices consumers ask for – this has put us among the top 3 smartphone providers worldwide and we are not stopping here”, said Walter Ji, President of Consumer Business Group, Huawei Western Europe. “Messi is inspirational to many people and football fans, especially in Spain and the rest of Europe. He is passionate about his sport and we share this passion when it comes to our products and making consumers’ life easier, smarter and more entertaining. Messi is the perfect fit to bring our brand story to consumers in the Western European region.”


Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sport in general, and football in particular, is so strong. In the last few years, we have invested in several teams – like América, Santa Fe, Sporting Cristal, Arsenal, Atlético de Madrid and the AC Milan – that inspire people all over the world and in players who we believe share our brand values such as Robert Lewandowski and Alexis Sánchez, and now Lionel Messi.


Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working and reach for the next achievement.”


Driven by its obsession to innovation and commitment to excellence, Huawei has now become one of the top 3 smartphone manufacturers inthe world. The superior performance and outstanding design of flagship models like the Mate, P and G series mean that Huawei smartphones have become some of the most popular premium mobile devices among high-end consumers worldwide.  The Mate 8 is designed for smart business professionals who are after a new style. Since its official launch on 26th November 2015, Huawei has shipped around 3 million Mate 8 smartphones to consumers all over the world.


ADIDAS Release Ballon d’Or “PLATINUM” MESSI 15

Gold is for winners, platinum is for the greatest.

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Leo Messi has cemented his place as a phenomenon in football with a fifth Ballon d’Or.

The award is the greatest acknowledgement of individual success in football and to win it once is a huge achievement. To win it FIVE times is simply phenomenal.

To mark this achievement Adidas have honour the greatest player of all time by presenting Messi with a new platinum boot. The platinum Messi 15 marks his worldly achievements in football.


The platinum boot design is based on the current in-line Messi15 model and uses pearlescent Argentinian premium leather, enhanced with pure metallic platinum elements.



The Messi logo and the adidas logo are both made out of real platinum, and the back of the boot is embossed with four gold and one platinum embellished dots to commemorate Messi’s record haul of Ballon d’Or titles.






A new film released by adidas, it’s not the records broken, the trophies won, or the accolades which matter most. Messi is here to create.

For Messi, an unwavering sense of self belief drives him for every goal, every game, and every record that he breaks. Messi is here to create, and adidas is the brand of sport for the creator.




Episode 5: Gamedayplus | Freekick Masterclass



It’s Episode 5 of the Gamedayplus Sereis and it’s a freekick masterclass from Bayer Leverkusen’s Hakan Çalhanoğlu.



Çalhanoğlu silky skills are put on show as he demonstrates his renowned freekick ability! But let’s not forget Leo Messi’s performance last night for Barca against AS Roma in the Camp Nou! Showcasing his Messi 15.1 Adidas boots!

The latest episode features Messi, Rakitic, Herrera and Çalhanoğlu, with the episode kicking off with an interview with Barcelona midfield maestro, Ivan Rakitić.



ADIDAS MESSI 15.1 “Black/Solar Red”

Adidas release a new colourway twist to follow on from the highly sought after Messi 10/10 boot!

Just 100 pairs worldwide with one pair going to the man himself and ten others going to those in the Backed by Messi campaign. The other 89 pairs were held exclusively at the adidas store in Barcelona and served on a first-come-first-served basis to those determined enough to face the endurance of the queue.


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2015 was an incredible year for Leo, where he led his team to league, cup, UEFA Champions League & UEFA Super Cup success – not to mention the Final of Copa América 2015 with Argentina.

After a spell out due to injury, fans around the world will see their hero return to the field of play in the latest Messi15, which has been developed by adidas in close collaboration with Messi.

The black upper messiTOUCH material provides a highly-sought contrast to the Matte Ice Metallic and Running White colours of the first two Messi15 releases, and continues the story of premium touch and feel that started with the sell-out Messi15 10/10.



Built to win, the Messi15’s black upper fades into Solar Red towards the heel of the boot at the messiFRAME, representing the heat and intensity which Leo brings to every game and training session

Bold blocking around the collar and Solar Green colour pops help give the new Messi15 a modern, dynamic look, whilst a large M-Shield dominates the forefoot for unmistakable visibility.

The messiPRINT offers round forefoot studs, which alongside the messiGAMBETRAX combine to provide a dynamic stud configuration and outsole that delivers explosive movement for the dynamic player.


For further information please visit adidas.com/football






adidas Football has today announced the Messi 10/10, a super limited edition boot with just 100 pairs produced worldwide. The release marks the start of a new tradition of collector’s edition Messi boot launches, which will drop every October 10th.

For fans looking to get their hands on one of adidas’ most desirable releases ever, 89 of the 100 pairs will be on sale for one day only, on October 10th, exclusively at the adidas store in Barcelona. Each pair will come with an embossed premium leather tag featuring the serial number for that pair within the 100 made, the first time adidas Football has released a boot with this unique identifying mark.



Of the remaining 11 pairs produced worldwide, one pair will of course go to the Argentine maestro himself. The final ten pairs of the Messi 10/10 will be sent to the players recently named as the members of the adidas Backed by Messi campaign.


The Messi 10/10 boots are designed to celebrate Messi’s reinvention of the number 10 role in football, with his iconic shirt number set on the heel in real metallic gold. The upper of the boot is a premium black with the unique Team Messi logo embossed across the forefoot. The signature MessiFRAME and GAMETRAX are picked out in electroplated gold and deep red, embodying the luxurious football for which Messi is famous. The collector’s boots will only be available in an exact replica of Messi’s size, 8.5.


BACKED BY MESSI | First 10 players as part of Team Messi



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BACKED BY MESSI |  First 10 players as part of Team Messi:


2015 was a year that Leo Messi established his position as the greatest player of all time. He won the treble for the second time during his trophy laden career at Barcelona and is now widely expected to pick up the Ballon d’Or for the fifth time. Adidas gave Messi the ultimate compliment by making him the first player to receive his very own boot, the Messi15. 

Adidas Football have announced that ten stars of the future, playing in countries across the world have been ‘BACKED’ by Messi to become the first players to be part of Team Messi.

Team Messi is a global fan movement founded by adidas Football to celebrate Leo Messi and his standing as the greatest footballer to ever grace this planet. As part of the ‘BACKED BY MESSI’ campaign, these ten players will update the world on their progress by filming their own content for a series of episodes on the adidas Football YouTube channel.


The ten players recruited to Team Messi are:
  • Robert Kenedy (Chelsea FC, Brazilian)
  • Maxwell Cornet (Lyon, French)
  • Jeremie Boga (Rennes [on loan from Chelsea FC], French)
  • Accursio Bentivegna (Como [on loan from Palermo], Italian)
  • James Wilson (Manchester United, English)
  • Timo Werner (VFB Stuttgart, German)
  • Aleksey Miranchuk (Lokomotiv Moscow, Russian)
  • Gyasi Zardes (LA Galaxy, American)
  • Marcos Lopes (AS Monaco FC, Portuguese)
  • Khiry Shelton (New York City FC, American)



Each up and coming super-star player will wear Messi’s signature boot, the Messi15, in all competitions this season.

The dominance of Team Messi is gathering pace!


Adidas challenges creators to ‘UNFOLLOW’ Messi


Adidas challenges creators to ‘UNFOLLOW’ Messi


Leo Messi, arguably the greatest player in the history of football, today empowered creators to make their own path and no longer follow him. ‘Unfollow’ is a new 60 second film from adidas that builds on the recent launch of ‘Create Your Own Game.’


An incredible four time winner of the Ballon d’Or, Messi, adored and followed by fans all over the world, has received the highest accolades from those both inside and outside the game. But football has changed and this film sets the scene for Messi’s challenge to the next generation of creators. To them, he is no longer a hero – he is the competition.




‘Unfollow’ is the newest chapter of Sport15, which further represents the shift in how adidas communicates as a company. In a world that is full of followers, adidas is reaching out to those who can be bold enough to stand out. The film is a call to arms for those who defy the norm. To make a difference in the changing game of today, don’t be like Leo Messi, take from him and create something new.




Driven by the brand’s mission to be the world’s best sports brand, the film is additional proof of adidas’ continued desire to revolutionise the game around the world. Sport today isn’t about standing by and watching others people’s greatness. It’s finding your own path, and removing any obstacle in the way to reach it.