Nike introduces the Dark Lightning Pack, a collection of football boots featuring a black upper, a white Swoosh and a pop of bright colors on each of all four Nike Football silos — Mercurial, Hypervenom, Magista and Tiempo. The NikeFootballX versions all feature a black Swoosh.
The new pack will be available in cleated versions, including Nike Anti-Clog Traction boots, as well as NikeFootballX small-sided models beginning November 25th.
Nike have released a Chrome Pack colourway to their line up of footwear. Offering a stiking metalic look, the Chrome Pack has a defined material look and feel about it. With the Mercurial receiving arguably the most flamboyant colouring of Urban Lilac!
The boots debut this week on professional players around the world. Beyond producing an eye-catching aesthetic, the boots also conquer the challenges of working with metallic colors.
“Metallics are inherently slippery, which is problematic in a sport where the color is in constant contact with the ball,” continues Jobe. “It took close collaboration with our materials team to craft colorways that live up to our strict performance standards. We knew this was a look our players were drawn to, but we weren’t going to do it if we couldn’t do it right. These boots look amazing without any compromise.”
The Nike Football Liquid Chrome Pack will be available across cleated and NikeFootballX versions beginning November 30 via the Nike Football App and December 2 on nike.com.
The good guys at Nike are chronicling Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.
Savage Beauty takes its cues from Cristiano Ronaldo’s home island – Madeira, the volcanic Portuguese island where the player was born. The place where it all started!
“Madeirawill always be close to my heart. I’m so happy to represent my island all over the world. It’s a fantastic feeling.” – Cristiano Ronaldo
The lava-inspired print on Savage Beauty is one of the most intricate Nike has ever produced on a pair of boots. A collaboration between Nike’s World Headquarters and its expert artisans in Montebelluna, Italy, the vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s speed. Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.
The CR7 Chapter 1: Savage Beauty boots and apparel collection will be available later this week. The Nike Free Mercurial Superfly will be available beginning November 14 through the Nike Football App, Nike.com, and at select retailers.
Cristano Ronaldo and Nike have created this short movie to showcase their “Out of this World” product! The Nike Mercurial Superfly CR7. They cleverly linked a Superman/Smallville feel into the all powerful Cristano Ronaldo, made simly Superhuman with his new “Out of this World” CR7 Mercurial Superfly release!
The story finishes off with Ronaldo heading to Madrid to unlease his new found powers in the Bernabeu!
It’s a well created and produced short from Nike. Nothing but the best from Nike, certainly when your dealing with Cristano Ronaldo.
Be sure to check his new superpowers in the El Clasico tomorrow evening! Billed to be the greatest El Clasico in many years.
Check out our full article on the recent release here
MERCURIAL SUPERFLY CR7 SHINES BRIGHT FOR CRISTIANO RONALDO
Cristiano Ronaldo is set to debut his New Mercurial Superfly CR7 this weekend in Madrid for the El Clasico!
The new boot features a classic black Mercurial Superfly silhouette with a shimmering twist and is available in both a high- and low-cut version.
Nike are the leaders in pushing the boundaries in boot technology and we certainly love the shimmer effect on the new Mercurial Superfly CR7, which is created through a new iteration of NIKESKIN technology.
“These new boots are well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way,” said Ronaldo.
“We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right,” said Max Blau. “The idea was inspired by Cristiano, His technical ability makes him the best attacking player in the game, and the way he shows up in big matches and really shines, is what makes him the best there is.” Max Blau VP Global Football Footwear.
The Mercurial Superfly CR7 is also built specifically for speed. With a dynamic fit collar that locks down the player at full speed, the micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to further provide explosive speed in all directions.
The new Mercurial CR7 is also available in a Mercurial Vapor X silhouette, players can now decide which collar height is best for their feet, look and style. The Mercurial Vapor features a tongue-less upper that wraps the foot for locked-down fit, and a micro-textured synthetic upper. Nike have again pushed the limited and produced a truly ground breaking design and boot.