ADIDAS Red Limit Collection ACE 17+ PURECONTROL

ADIDAS Red Limit Collection ACE 17+ PURECONTROL 




adidas Football has today announced the launch of its Red Limit collection with a brand new film starring Paul Pogba. The collection introduces the brand new ACE 17+ PURECONTROL which brings the brand’s BOOST technology to football for the first time. In another first, the Red Limit collection also features a street adaption of each silo, allowing players to take their game from the stadium, to the cage, to the street.


The launch film urges aspiring young footballers to focus on creating their own path, rather than emulating their heroes. A voiceover from a young player declares that he is not interested in mimicking the style of the professionals; he just wants their boots so he has the tools to create for himself. The film stars Manchester United midfielder, Paul Pogba, who will wear the Red Limit ACE 17+ PURECONTROL. 



The Red Limit ACE 17+ PURECONTROL features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time and is protected by an ultrathin NSG (Non Stop Grip) film to provide ultimate levels of grip. The laceless PURECUT sock system is designed to eliminate overlays between the foot and the ball for ultimate control whilst the unique sock construction, which is formed of an internal lock-down system, offers premium comfort.


The ACE 17+ PURECONTROL’s newest feature sees the introduction of adidas Running’s BOOST technology. The BOOST cushioning is made up of thousands of unique foam balls and features along the boot’s SPRINTFRAME and sock liner. The end result returns more energy than conventional midsoles and delivers unrivalled levels of comfort.



The Red Limit collection continues with the launch of the Red Limit ACE 17+ PURECONTROL Cage version. Featuring the same black and red colourway as the on-pitch silo, the cage version features a PRIMEKNIT upper with a layer of NSG film to provide ultimate control. A stretchable layer of TECHFIT material is placed between the black and red colour blocks to optimise comfort, whilst a red EVA strip features above the heel’s BOOST to offer stability. Unlike the on-pitch boot, the cage version features BOOST on the heel only, designed to offer comfort, stability and energy return on a hard surface, where it matters most in cage football.


The ACE 17+ PURECONTROL Street version completes the Red Limit collection. Inspired by the street, the shoe features a sleek all-black colourway with red details and is predominantly constructed with a PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.


Dean Lokes, Vice President of product adidas Football, said: “The Red Limit collection is the first time we’ve gone from the stadium to the street in the same collection. We’ve introduced a range of boots in on-pitch, cage and street silos so you can perform as well off the pitch as you can on it. The introduction of adidas’ leading BOOST technology highlights our constant desire to innovate within the sport and our endless drive to produce game-changing footwear for all types off footballers; wherever they play the game”.




For further information please visit or go to or follow @adidasfootball on twitter to join the conversation.


ADIDAS | Manchester United Film as part of First Never Follows Film Series

ADIDAS | Manchester United Film as part of First Never Follows Film Series



adidas has today launched a Manchester United special, as part of its new First Never Follows film series. The film launches the new third kit for Jose Mourinho’s first season in charge of the Red Devils as it plays on the media frenzy which has dominated his appointment and big name signings.


The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.





Famous Manchester United fan and UK grime artist Stormzy opens the film by dismissing a billboard outside Old Trafford which has been vandalised by rival fans. The film then cuts to the team training and working hard for the season ahead, interspersed with parodies of typical pre-season television broadcasts as pundits become more and more frenzied about the club’s off-pitch news. The film closes with the team ready and focused for stepping out onto the pitch and the season ahead.




In the film, the players including David De Gea, Ander Herrera, Morgan Schneiderlin, Juan Mata and Luke Shaw also wear the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the start of the 2016/17 season.


Adidas | Chance To Design The Third Jersey For Some Of The World’s Biggest Football Clubs

Adidas | Chance To Design The Third Jersey For Some Of The World’s Biggest Football Clubs



adidas has today launched an initiative giving football fans around the world a unique Chance To Design The Third Jersey For Some Of The World’s Biggest Football Clubs.

Called the Creator Studio, the digital platform will give fans the chance to be responsible for the third shirts that will be worn by some of the best players in the world at Real Madrid, FC Bayern Munich, Manchester United, Juventus, AC Milan and Flamengo.

Fans will be able to upload and share their design online with their community through the Creator Studio, and use it as a platform to campaign for votes. Once the designs have been submitted the kits will enter Battle Mode, where fans will be given the chance to vote for their favourite kit. The kits with the most likes will be entered into a top 100 gallery per club.

The winning shirt for each team will be decided by a judging panel of some of the clubs’ most iconic players, with the winning kits going into production as the official third jersey to be worn on pitch by each team during the 2017/18 season.

Real Madrid star, Gareth Bale, said of the Creator Studio: “It’s an amazing opportunity for fans from all over the world to make their mark on their favourite club, and to be a part of the club’s history. Madrid fans are some of the most passionate in the world and I’m particularly excited to see what the club’s winning kit design looks like.”

This is the first time that adidas has put the design of its clubs’ kits into the hands of fans, providing supporters and aspiring designers with an opportunity to be a part of sporting history.

Markus Baumann, General Manager Football at adidas said: “We are giving people a blank canvas and allowing them to create something exciting and unique. The Creator Studio is an opportunity for fans to become part of the history of some of the biggest global clubs; it’s a true first. We hope the idea of seeing their design on field next year, being worn by the players and by fans around the world, will fuel imagination and creativity.”

The Creator Studio is a mobile-optimised experience, allowing fans to submit designs on the go as well as from desktop computers. The digital experience allows creators to design the jersey of each club but excludes the shorts or socks.


To start creating your own design, visit:


Man Utd – Pay homage to the City of Manchester Coat of Arms

Man Utd – Pay homage to the City of Manchester Coat of Arms




adidas has today launched the new Manchester United third kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football Club.

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The new kit pays homage to the club’s illustrious history in which it rose from humble beginnings as a local railway workers’ team to become the biggest and best known football club in the world. The transformation from their humble beginnings to the globally renowned “Red Devils” is represented through each of the new 2016/17 kits.

The white kit with black accents takes inspiration from the City of Manchester’s Coat of Arms which features a worker bee, a symbol of the city’s history as a leading-light at the forefront of the UK’s industrial heritage. adidas has incorporated this symbolism into the new design as a Badge of Honour to demonstrate that, through hard work, a ‘never say die’ attitude and audacious football, Manchester United have evolved to become pioneers of the international football game. In continuously striving for greatness and success, Manchester United have become the world‘s best supported football club.

Alongside the replica jersey, there is also an authentic shirt available – as worn by the players -, a long-sleeved version and shirts specifically for children and women.

The kit will be worn in the club’s first way game of the season against Bournemouth on Sunday 14th August.



ADIDAS | Manchester United’s New Away Jersey

Will we see Manchester United wearing this kit in the Champions League?


MUFC Hero Shot


The jersey has a base colour of collegiate blue, and has been launched ahead of the home shirt, which is yet to be released. It includes a distinct dark blue mélange detail, with red accents of the adidas performance logo, three stripes on the shoulders and a red Manchester United crest.

There is also a ‘Red Devils’ detail visible on the inside of the jersey.

Alongside the replica jersey, there is also an authentic shirt available – as worn by the players, a long-sleeved version, and shirts specifically for children and women. It is accompanied by dark blue shorts, and socks with the same mélange detail.

With only one game remaining in the English Premier League, United need a favour from fellow Premier League side Swansea!

Memphis goes ‘RISK RED’ | UNDER ARMOUR – SpeedForm CRM FG

Memphis goes ‘RISK RED’ with the latest Under Armour SpeedForm CRM FG!




Manchester United’s Memphis Depay has been sporting a sharp combo with his United kit and his new ‘RISK RED’ Under Armour SpeedForm CRM FG.



New for 2015/16 season, the Speedform arrived in the summer with a close-fitting low profile, one-piece upper and now trademark articulated toe box. Other features include a lightweight chrome sole-plate and seamless heel cup and no-sock liner construction.



Combined Visual


Kits to be officially revealed during this evening’s adidas #BETHEDIFFERENCE World Final event in Marseille



Adidas is set to officially reveal the third kits for six of the leading dynasties in European football: Manchester United, Real Madrid, FC Bayern Munich, Chelsea FC, Juventus and AC Milan at the #BETHEDIFFERENCE World Final in Marseille.

The six European giants will each bring two of their top players to reveal their new ‘spark in the night’ third kits. All the kits incorporate unique references to the heritage, fans and cities of these great clubs, who between them have won an incredible 28 UEFA Champions League trophies.






adidas and Manchester United have today confirmed that the recent partnership launch is the most successful in both the club and brand’s history.

The new ten year deal has yielded unprecedented success so far, with both a record breaking day first day and first week launch with figures in club channels (Megastore at Old Trafford and online store) that delivered over a month’s worth of forecasted sales within the first five days.

Many adidas global retail partners have reported a 200% increase in day one sales compared to last year’s kit launch, experiencing phenomenal demand across the globe and declaring the adidas Manchester United kit launch as the biggest ever launch of replica.

adidas Old Trafford

In adidas’ own retail stores and online shop, the brand is experiencing similar success with strong demand. The Manchester adidas store in the centre of the city experienced a weeks’ worth of business in just the day of launch based on year on year sales.

In addition to record breaking sales, the launch also saw the campaign break expectations around fan engagement across both adidas and club channels.  A midnight launch in the city of Manchester on August 1, saw the launch of the campaign with a film that hugely resonated with the fans of the club and quickly became the most shared film from adidas in 2015 to date with more than two million views, 95% of all views being organic.

The club website and social channels also experienced huge amount of engagement with over 212m content impressions and a total of 7m cumulative interactions.

The campaign trended globally on twitter and the premium content from the brand was exposed to millions of football fans via the social channels of adidas, Manchester United and the nine players that featured in the campaign, including Juan Mata, Ander Herrera and new signing Bastian Schweinsteiger.  The adidas social accounts both globally and in the home market saw immediate follower growth with Manchester United fans subscribing to the brand in huge numbers with a growth on twitter alone of 13 x @adidasuk and 3x adidasfootball the normal growth rate during the campaign period.

In addition, Manchester United opened the doors to Old Trafford and the Aon Training Complex and Old Trafford, where adidas hosted 3 days of content creation with influencers from across the key markets China, US, Russia and the home market.

adidas Global General Manager Football, Markus Baumann: “adidas is immensely proud to officially launch our Manchester United partnership, a deal that over the next ten years will bring two of the world’s leading sports brands together. The partnership has already delivered record breaking results through a campaign that has reached millions of fans worldwide and shattered sales records for the new home shirt across the Globe. We look forward to building upon this success and to continue to grow the partnership in the years to come”.


Richard Arnold, Managing Director, Manchester United:“Partnering with Adidas, we had high expectations; quality innovative kit, superb marketing, world beating distribution, a deep understanding of our history and our fans.  Adidas have not broken those expectations, they have smashed them.  The kit has resonated with our fans, both with its nod to our history and the quality of its construction.  We already have further exciting and iconic developments ahead and like our fans, I am excited about the next decade, on and off the pitch.”




To purchase the new adidas Manchester United 2015/16 kits, please visit


History REUNITED with the Present…

The NEW Manchester United Away Kit by ADIDAS



Leading sports brand adidas and one of the world’s biggest football clubs, Manchester United, have today revealed the new, Manchester United away kit the 2015/16 season.

The new away kit takes inspiration from some of the classic away shirts from the club’s illustrious history, including the shirts worn by the legendary Busby teams of the 1960s.  The new shirt features a classic v neck cut collar and three stripe design down the shoulder, as well as a graphic design on the hem of the shirt taken from the 1990 shirt famously worn by Ryan Giggs in his debut season.  This design feature runs throughout each of the three shirts being launched this season.

Taking design inspiration from iconic three-stripe United kits from the 1980s, adidas have revisited the archive by bringing both classic red and white kits back once more, taking familiar style features that were loved by the fans and combined them with the latest performance technologies to produce innovative, modern classics. The new look shirts include the latest in adidas lightweight and breathable technologies to ensure the players take to the pitch with the most innovative kit design ever.

The away shirt will be debuted in the Premier League’s first ever Friday night fixture on the 14th August against Aston Villa.

The new look shirts will be launched as part of the “Break Expectations” campaign, released by adidas to demonstrate the start of a new era for the football club as they return to the UEFA Champions League and start the 2015/16 season. The campaign imagery and short films are inspired by the club’s iconic crest and used by the players to set the tone for the forthcoming season.




The away kit will be available to buy on August 14th at adidas and Manchester United own-retail stores, specialist sports retailers and e-commerce channels worldwide.

adidas designer Q&A – Manchester United 2015/16 Home Shirt

adidas designer Q&A – Manchester United 2015/16 Home Shirt


After adidas’s spectacular and record breaking launch of the new Manchester United home jersey, we picked the brain of none other than adidas senior designer – Inigo Turner!




How many people are involved in the planning, developing and making of the kit? 
Not so many. In terms of the content itself, usually from over here, we have myself as designer and my superior and we’ll share it among the teams. We have around eight designers, our marketing colleagues and the product manager. The development guys are the ones who actually make the jersey come to life in the end. Obviously, we also run it through our communications department as well because they produce the material you see in videos and the printed media.




Why the classic look?
We have a few directions and then discuss it internally and see which one best fits the story we want to tell. We’re pretty confident with the whole story about the two partners coming back together that this was a clear direction and one we’re really comfortable with. We felt the first jersey back should be a celebration of this so it needed to be red, the V-neck was very iconic and very much a Manchester United adidas shirt and, obviously, just the three white stripes. This means, on a very basic level, this was a clear winner. It wasn’t so difficult in the first season because we’ve waited a long time and wanted to celebrate the look of us both together.




Is there a certain type of red used on the strip?
It is called ‘real red’. It was crucial that the red used is correct. The club has an archive of jerseys, all of which have a similar red to them, so we wanted the colour which United are synonymous with now and also the one which is close to the one we had in the past. So it involved looking at the current red and then checking it against the one we had on the old adidas shirt. They’re not actually that far apart so we chose one which fits for both. It’s a unique red for the club and we hope the fans will like it.




What are the future plans for the away kit?
The colours are definitely not set as the away strip changes more than the home kit. The away ones are always an area where we can try new things and it’s usually an important discussion with the club. There is more of an experimental process. For instance, the adidas designs in the early nineties were marmite jerseys, so you either loved them or hated them, but they have become quite iconic now.




Tell us some secrets of the new kit… 
The blue away strip between 1990 and 1992 was a key thing we wanted to include in the shirt. On the hem of the waist on the home jersey, we have this debossing and it’s the ‘M’ graphic from the kit we all remember from the 6-2 win at Arsenal and the Rumbelows Cup final success as this was the inspiration point for that. We wanted to have cues to the old jerseys and show we’d looked into the past and re-imagined them into a modern shirt or re-interpreted it. The 1982 jersey inspired the overall look of the shirt with the V-neck and coloured engineered collar, which is tipped red and black and then the white cuff. The waistband was more of a subtle nod to that 1990s away shirt but it brings an extra level of detail on the kit which the fans will notice, not at first glance, but understand the reference later on.




What about any technology used in the shirt itself?
The actual fabric on the front panel is this hoop stripe. This is a ventilation structure which is ventilating the players more so it’s basically designed to increase player performance and ventilation whilst they’re playing. So that was the key performance technology in that engineered fabric on the front panel on the shirt fans can buy. The actual one the players wear will be the adizero, which is the lightest jersey we offer at adidas and is designed to make the players run faster and play faster.

Is there anything different about the backs of the shirt?
We came up with a font specifically for United [for the name and number] which was inspired by the one worn on the 1982 jersey. The shape of it was very iconic and we really want to have a holistic look to the kit. Obviously in the Premier League, United will wear the Premier League fonts but this is more for European competition. We worked together with the club and they really liked the holistic package and the thought that went into everything in the jersey. The overall look of the kit was inspired by the 1982 jersey and re-imagined and, then again, the same with the font. We used that but turned it into something relevant and modern.




In Other News!

David Beckham shows off ‘a nice little gift from Manchester United after they sent him and his kids the all new Adidas shirt and of course customised with his iconic number 7!