CR7 CHAPTER I: SAVAGE BEAUTY
The good guys at Nike are chronicling Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.
Savage Beauty takes its cues from Cristiano Ronaldo’s home island – Madeira, the volcanic Portuguese island where the player was born. The place where it all started!
“Madeira will always be close to my heart. I’m so happy to represent my island all over the world. It’s a fantastic feeling.” – Cristiano Ronaldo
The lava-inspired print on Savage Beauty is one of the most intricate Nike has ever produced on a pair of boots. A collaboration between Nike’s World Headquarters and its expert artisans in Montebelluna, Italy, the vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s speed. Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.
The CR7 Chapter 1: Savage Beauty boots and apparel collection will be available later this week. The Nike Free Mercurial Superfly will be available beginning November 14 through the Nike Football App, Nike.com, and at select retailers.
Chapter 2 will be revealed in 2016…