New Balance Football signs Liverpool FC Manager Jürgen Klopp

New Balance Football signs Liverpool FC Manager Jürgen Klopp




Jürgen Klopp has been announced as New Balance Football’s latest signing. The internationally renowned Liverpool FC Manager will act as an ambassador for the football brand, which is also the Official Kit Supplier to the iconic Anfield club.


Since joining Liverpool FC, Klopp has already made a great impact on the team and fans, through his enthusiasm for the game, his affection for the Club and his respect for the fans.




He led the Club to the finals of both the Capital One Cup and the Europa League in his debut season. Having recently signed an extended long-term deal with the Club, Klopp will be looking to continue to build on his previous career highlights at Borussia Dortmund, where he enjoyed a successful managerial period creating a fast paced and enthusiastic style of football. During his seven years in charge at Dortmund, Klopp’s club won two league titles, one DFB-Pokal and two DFL-Supercups.


After completing his agreement with New Balance, Jürgen Klopp commented: “I am excited to now be part of the New Balance team. I’ve got to know the brand very well since moving to LFC. New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.”


Richard Wright, General Manager of New Balance, said: “Jürgen Klopp is one of the best managers in the world and we are delighted to announce him as a signing for New Balance Football. He brings a personality and an exciting style of football to anywhere he goes. With Jürgen as the Liverpool FC manager it only strengthens the ties that New Balance Football has with the Club. To be able to add this winning mentality and wealth of experience to New Balance Football is simply fantastic. We are excited to see what the future holds with this relationship between New Balance and Jürgen over the coming seasons.”