Collaboration | Paul Pogba with world-renowned photographer, Juergen Teller
With the UEFA EURO 2016 now underway, adidas has unveiled a stunning collection of photography of French midfielder, Paul Pogba. The imagery was captured by world-renowned photographer, Juergen Teller, who is widely recognised as one of the most influential photographers of his generation.
adidas commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still life photography in the build-up to this summer’s tournament. The result is a raw and intimate portrait of the player – one of 21st Century football’s most dynamic and exciting personalities. The imagery also showcases a rare fusion of art, fashion and sport.
Included in the collection are a number of images of Pogba at the Juventus FC training ground, demonstrating his unique relationship with the ball. Known for his cool, off-kilter, informal point-and-shoot style, Teller also captured Pogba away from the football pitch. Shot at home as well as on the streets of Paris, with his brothers, the photography provides an exclusive snap shot into the life of one of footballs most interesting talents.
This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March 2016. At the time, Pogba was quoted as saying:
“This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”
Teller, a respected art photographer represented at leading galleries internationally, as well as a contributor to publications as diverse as W Magazine, Vogue Paris, 032C, and System, is a contemporary legend with a signature aesthetic. The photographer is also an avid football fan and loyal supporter of both Bayern Munich and the German national team. He has published numerous editorial and books with a football focus.
Teller’s photographs will launch exclusively in a collection of publications, while a showcase and limited edition zine will debut in Paris during the UEFA EURO 2016.