adidas introduces new graphical treatment to rugby boot range

Mother Nature Tackles The Superlight Range



Further to adidas’s recent Rugby launch of the ‘Elements Pack’, bolding a striking update to its industry leading Superlight range.


The four models in the range, specifically designed for each position on the field, have received a graphical treatment inspired by the natural elements Earth, Fire, Ice and Wind.


The adipower Kakari Force is the ultimate boot for the tight-five and features the element of Earth, symbolising the strength and stability needed to dominate the scrum. The Kakari Light, made for loose forwards, is on fire and reflects the explosive power shown by players such as Kieran Read and Sam Warburton when they are first to the breakdown.


Predator Malice featuring the ice graphic has been developed for kicking backs such as Beauden Barrett, who are renown for being cool under pressure. Completing the lineup is the CrazyQuick Malice featuring a wind graphic indicative of the speed and illusivness of outside backs like Antony Watson and Sonny Bill Williams.


The Elements Pack made it’s debut at Soilder Field in Chicago when the World Champion All Blacks lost out to Ireland for the very first time (111 years to be precise!).

Ireland’s Johnny Sexton wore the Predator Malice with devastating fashion; kicking superbly and finishing with 10 points before injury ended his game early.

The range will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at from December 1st. Pricing starts at £35 RRP for junior boots to £150 RRP for elite models.


adidas Rugby announce Electric Boot Range

History inspires innovation: ADIDAS Electric Boot Range




adidas has today announced the Electric Boot Range – in four different models, each specifically designed for optimum performance for all positions on the rugby field.

Following more than 40 years of innovation, the range unveiled today continues to deliver the best in modern technology and rugby footwear. Inspired by adidas’ first rugby boot colourway, each boot is engineered with individual position movements and game requirements front of mind, catering to every facet of play.



The Electric Boot Range, available from July 1, is made up of the CrazyQuick Malice, Predator Incurza, FF80 Pro and the adipower Kakari.


B23028_1Replacing the adizero RS7, all new CrazyQuick Malice is made for the mavericks of the team. With lightweight construction and textured upper, the boot is designed to optimise agility and speed. The unique stud configuration also provides ultimate traction while supporting lateral movements, ideal for an elusive running game.



B23069_1For the kicking back, the Predator Incurza is the range’s most accurate boot. The soft hybrid upper will keep the foot dry and kicks true in all conditions. The reengineered TRAXION stud configuration offers the player maximum grip and acceleration.





B23035_1With a unique 5×2 stud configuration and updated forefoot design, the FF80 Pro is specifically engineered for the loose forwards, providing improved stability, comprehensive lateral support and ultimate traction in all areas of play.





B23016_1Arguably the hardest working boot in the range, the adipower Kakari is designed specifically for the tight-five. The boot is lighter, tougher and stronger than its predecessor, with dual density outsole and RPU construction, providing any forward optimum support in key areas such as rucking, mauling and scrummaging.




Whether the focus is controlling kicks, exploding off the back off the scrum, stepping through the opposition’s backline, or clearing the ruck, the Electric Boot Range supports players’ dedicated needs of play.



The range, varying from £100-£165RRP, will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at