Nike Pays Tribute To Cristiano Ronaldo’s Tremendous Year With Limited-Edition Mercurial Superfly Cr7 Vitórias
The limited-edition Mercurial Superfly CR7 commemorates Cristiano Ronaldo’s achievements with his club and country this year. Those accomplishments include Ronaldo’s fourth Ballon d’Or, the UEFA Champions League title and the UEFA Euro 2016 championship.
The “Vitórias” boot upper and its signature speed ribs feature a stylish Pure Platinum upper with a subtle blue metallic shine and an elegant fade from heel to toe. The Metallic Gold plate is a nod to the gold trophies Ronaldo won this year and the heel graphic reads “Vitórias,” Portuguese for victories. The CR7 logo and Swoosh are further highlighted by an iridescent shimmer.
777 pairs of individually numbered Mercurial Superfly CR7 Vitórias will be available via nike.com and select retailers in early 2017.
Last October, Nike launched the first in a series of seven boots chronicling Cristiano Ronaldo’s journey. Chapter Two focuses on Ronaldo’s move away from home as a child to pursue his dream of becoming a professional footballer. Ronaldo has called leaving home at the age of 12 the “most difficult part of my career so far.”
We take a closer look at his latest release:
While Ronaldo has always had talent, he makes no secret of the ongoing effort his success requires. “I’m always working hard in training and in the games. It’s work to achieve the success,” says Ronaldo.
Nike drew upon this inspiration when designing CR7 Chapter 2: Natural Diamond, channeling how Ronaldo has forged his game through hard work over the years.
For the first time, Nike textured the heel of a Mercurial for this boot. It is designed to look rocky and rough, representing those early years away from home when Ronaldo was refining his game to show the promise of the player he would become. As the boot transitions to the forefoot, it smoothens out, analogous again to Ronaldo’s journey and development.
The boot’s name, “Natural Diamond” acknowledges Ronaldo’s natural ability but also how he crafted his game under pressure. The diamond aspect is further highlighted by the sparkle visible in the Swoosh and the CR7 logo.
CR7 Chapter 2: Natural Diamond boots will be available beginning March 20 via the Nike Football App and beginning March 22 at Nike.com.
The good guys at Nike are chronicling Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.
Savage Beauty takes its cues from Cristiano Ronaldo’s home island – Madeira, the volcanic Portuguese island where the player was born. The place where it all started!
“Madeirawill always be close to my heart. I’m so happy to represent my island all over the world. It’s a fantastic feeling.” – Cristiano Ronaldo
The lava-inspired print on Savage Beauty is one of the most intricate Nike has ever produced on a pair of boots. A collaboration between Nike’s World Headquarters and its expert artisans in Montebelluna, Italy, the vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s speed. Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.
The CR7 Chapter 1: Savage Beauty boots and apparel collection will be available later this week. The Nike Free Mercurial Superfly will be available beginning November 14 through the Nike Football App, Nike.com, and at select retailers.
Cristano Ronaldo and Nike have created this short movie to showcase their “Out of this World” product! The Nike Mercurial Superfly CR7. They cleverly linked a Superman/Smallville feel into the all powerful Cristano Ronaldo, made simly Superhuman with his new “Out of this World” CR7 Mercurial Superfly release!
The story finishes off with Ronaldo heading to Madrid to unlease his new found powers in the Bernabeu!
It’s a well created and produced short from Nike. Nothing but the best from Nike, certainly when your dealing with Cristano Ronaldo.
Be sure to check his new superpowers in the El Clasico tomorrow evening! Billed to be the greatest El Clasico in many years.
Check out our full article on the recent release here
MERCURIAL SUPERFLY CR7 SHINES BRIGHT FOR CRISTIANO RONALDO
Cristiano Ronaldo is set to debut his New Mercurial Superfly CR7 this weekend in Madrid for the El Clasico!
The new boot features a classic black Mercurial Superfly silhouette with a shimmering twist and is available in both a high- and low-cut version.
Nike are the leaders in pushing the boundaries in boot technology and we certainly love the shimmer effect on the new Mercurial Superfly CR7, which is created through a new iteration of NIKESKIN technology.
“These new boots are well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way,” said Ronaldo.
“We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right,” said Max Blau. “The idea was inspired by Cristiano, His technical ability makes him the best attacking player in the game, and the way he shows up in big matches and really shines, is what makes him the best there is.” Max Blau VP Global Football Footwear.
The Mercurial Superfly CR7 is also built specifically for speed. With a dynamic fit collar that locks down the player at full speed, the micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to further provide explosive speed in all directions.
The new Mercurial CR7 is also available in a Mercurial Vapor X silhouette, players can now decide which collar height is best for their feet, look and style. The Mercurial Vapor features a tongue-less upper that wraps the foot for locked-down fit, and a micro-textured synthetic upper. Nike have again pushed the limited and produced a truly ground breaking design and boot.