ADIDAS | Chelsea film launches new club third kit for 2016/17 season

ADIDAS | Chelsea film launches new club third kit for 2016/17 season 

Chelsea_16-17_Third Kit_PR_GROUP

adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never Follows film series ahead of the new Premier League season.

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.


The film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.

The film launches the new Chelsea third kit – an all-white strip featuring a large embossed lion on the sleeve. It includes the classic adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.

adidas and Chelsea launch 2015/16 Away Kit



Chelsea Away Shirt Hero Image

adidas have today unveiled in partnership with the reigning Premier League Champions and long-term partners, Chelsea Football Club, the new look away kit for the 2015/16 season.

The new away shirt is today launched as part of the club’s pre-season tour of the US, and will be worn for the first time against Barcelona in Washington D.C. on 28 July.

The kit features a white, red and blue colour scheme which has been the theme of a number of classic away kits over the past 110 years. A white kit was also worn by the club across its UEFA Champions League-winning season in 2012 and was last seen as a design scheme in the 2013/14 season when Jose Mourinho returned as manager for his second spell in charge.


The stand out design has been combined with the latest adidas performance technologies designed to allow players to be faster and more comfortable on the field. The shirt includes climacool ventilation technology designed to help keep the body cool and dry through breathable materials, fabrics and special stitching which provides greater freedom of movement and comfort without sacrificing flexibility and resilience.


The away kit will be available to buy from the 22nd July.