The Canterbury Enforcer – Adam Jones Protects the Untouchable Jersey 😲
As the curtain falls on another RBS 6 Nations Championship, all eyes turn to this summer’s British & Irish Lions tour to New Zealand.
The squad will be announced on April 19th, when until such time the famous jersey remains untouchable to those who wish to join the tour. No player will touch the jersey until selected to become a lion and Canterbury are challenging fans to commit to waiting too.
Canterbury ambassador Adam Jones is roaming Twitter looking for fans who couldn’t resist waiting and have worn the jersey already. Fans who do so have been warned!
Canterbury ambassadors Dylan Hartley and Rugby World Cup winning legend Will Greenwood put unsuspecting fans through a series of live scenarios to test their commitment to the England Rugby shirt.
The fans, who were randomly selected in a prize draw after purchasing the Canterbury England Rugby Alternate shirt, were each individually greeted by England Rugby captain Dylan Hartley in the lobby of the London Marriott Hotel Twickenham before the drama unfolded.
During the initial exchange Hartley left each of the fans alone with his bespoke Test shirt for the upcoming RBS Six Nations Test with France. The Canterbury ambassador provided strict instructions for the fans to protect the shirt, whatever the cost.
With hidden cameras placed around the hotel lobby, each of the fans were put through a series of scenarios to test their commitment to the shirt. The scenarios featured a sticky fingered and enthusiastic young supporter, a persistent Will Greenwood determined to sign the shirt and a suspicious security guard intent on confiscating it.
Canterbury ambassador Dylan Hartley, said: “It was good fun putting the fans through the tests and seeing how they each reacted to the scenarios. They were all very good sports and we had a good laugh afterwards. We always talk about the importance of commitment on and off the field but these guys really showed their commitment to the shirt.”
Footage of Giant hologram from launch of new Lions Jersey
Canterbury has unveiled the new ‘untouchable’ British & Irish Lions Jersey by projecting a hologram into the London skyline this evening. Canterbury’s innovative stunt on the Southbank marked the launch of the official jersey that will be worn by the British & Irish Lions players in the highly anticipated 2017 Tour to New Zealand.
CANTERBURY RELEASE THE ‘UNTOUCHABLE JERSEY’ AHEAD OF LIONS TOUR TO NEW ZEALAND
The new British & Irish Lions kit was revealed in spectacular fashion today as a giant ‘untouchable’ jersey hologram appeared over the London city-scape.
Commuters across the Capital were left stunned as they came face-to-face with the giant hologram on the Southbank while British & Irish Lions Head Coach, Warren Gatland, was on hand to celebrate this milestone on the journey to the 2017 Lions Tour to New Zealand.
Canterbury’s stunt marked the launch of the jersey that will be worn by the British & Irish Lions players in the highly anticipated Tour. The jersey has been positioned as ‘untouchable’ until players have earned the right to wear it with a call up to the Lions Squad.
Warren Gatland, Head Coach of the British & Irish Lions, said: “To see the jersey projected like that was great. The Lions jersey is iconic and for it to be unveiled in such a different and unique was for the public was very special.”
The match jersey features new innovations to give Lions players the edge, including the introduction of water resistant technology for the winter conditions they can expect.
Fans will also benefit from many of the new innovations which feature across the Pro and Classic replica versions of the jersey, introduced by Canterbury to cater for the different demands and needs of British & Irish Lions supporters.
Available to purchase today, the Pro jersey features Vaposhield technology and the same styling as the match jersey worn by the players but cut with a straighter fit, while the Classic version specifically incorporates Vapodri technology and a relaxed fit for added supporter comfort.
An identical version of the match jersey worn by the players in New Zealand will be made available in 2017 as a bespoke piece of sporting memorabilia to keep as a once-in-a-life time collectors’ item.
Describing the launch of the new jersey, Canterbury CEO Chris Stephenson said; “Canterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly ‘untouchable’ way. No player past or present will touch the jersey until they have been selected to represent the Lions. Our campaign plays with this insight by challenging fans to follow in the players’ footsteps and keep their hands off the jersey until the squad is announced in April.”
“Canterbury has over 110 years of experience in rugby and, like the British & Irish Lions, understands how important this jersey is to the players that wear it on the pitch and the supporters who wear it in the stands.”
Heritage Meets Innovation As Canterbury Unveil The New England Rugby Shirt
England Captain Dylan Hartley, alongside fellow internationals today unveiled the New England Rugby 2016/2017 Home Kit From Canterbury at Twickenham Stadium.
As part of the launch England players Maro Itoje, Mike Brown and George Kruis were on hand to unveil the new shirt. The new kit identifies the heritage of the game, with the neckline feature taking inspiration from England Rugby’s first ever jersey worn in 1871.
The 3D rose placed on an individual patch acknowledges the tradition from 1871-1919 when new England players would embroider an individual rose onto their shirt, before it was said to be standardised by Alfred Wright in 1920.
For the first time a new custom fit women’s home kit was launched by England Women players Rochelle Clark, Lydia Thompson and Vicky Fleetwood. The new kit, specifically designed to meet to the physical requirements of female athletes, will be worn for the new season as well as the Women’s Rugby World Cup campaign next summer in Ireland which England Women are current title holders of.
The home kit features a range of innovations that have been developed by Canterbury to improve the look and feel for both players and fans alike. The shirt continues to feature reduced fabrication weight to minimise moisture absorption, a 3D injection moulded crest and a super-enhanced fit technology, developed from player position-specific 3D body-mapping.
Speaking about the new shirt, England Head Coach Eddie Jones said; “We’re always striving to improve every area of our preparation and performance so it’s great to work with an innovative brand like Canterbury who share our philosophy.
“Since starting as England head coach I have been impressed with Canterbury’s attention to detail and their commitment to working alongside the team to ensure the best possible match day kit and training apparel. The new strip looks good, but most importantly supports our needs as a team to help our performances to be world class.”
Discussing the launch of the new England Rugby shirt, Canterbury CEO, Chris Stephenson, said; “The new England shirt demonstrates Canterbury’s unwavering commitment to England Rugby. We’re devoted to delivering the latest innovation and developing a rugby kit that not only suits the needs of players at the elite level of the game, but also the committed fans across the country who make a huge contribution to the success of the team.”
Over the past seven days, Canterbury and England Rugby have teased fans with various glimpses of the innovation in the shirt through Facebook and Twitter before revealing the full kit in an exclusive Facebook Live earlier today. As well as unveiling the shirt for the first time, players took those watching on a special behind the scenes tour of Twickenham Stadium showing different areas of the stadium including the gym, home changing room and tunnel.
To mark the launch Hartley, Mike Brown and James Haskell have provided an insight into their individual rugby stories, showing the commitments they’ve made for the game and the challenges they have faced to become an England player. Fans can watch their inspirational stories in Canterbury’s ‘Only the Committed’ campaign film online and within selected retailers nationwide.
The new England Rugby shirt from Canterbury is available on pre-sale from 6.00pm tonight and available in stores from the 19th August, as well as at Canterbury.com and EnglandRugbyStore.com
Canterbury Reveal New British & Irish Lions Since 1888 Collection
Canterbury have unveiled its new ‘Since 1888’ lifestyle and fashion collection for Autumn/Winter, following on from the inaugural Spring/Summer range released earlier in the year.
The latest collection takes inspiration from the jerseys worn during a momentous period in Lions history, which saw Scotland and Ireland decline to be involved in the tour of 1908 before returning to the fold and marking the historic moment in 1924 that the cumbersome title of the British Isles Rugby Union Team changed to the British & Irish Lions.
The collection, which consists of four pieces, includes two long-sleeve rugby jerseys inspired by the test shirts of the time, staying true to the original colour palettes of red in 1908 and navy in 1924. Both jerseys adorn the original British and Irish Lions crest and are complemented by design features and detailing synonymous with Canterbury.
Whilst staying true to the original kits of 1908 and 1924, Canterbury have also designed two short sleeve polo’s to complete the range that share the inspiration of the period. The blocked polo is largely navy but has the addition of green within the palette, which represents Ireland, who were not originally present at the time.
All four items in the collection feature the added detail of a lion embroidery on the underside of the collar to represent the historic moment the team were named as ‘Lions’.
The full ‘Since 1888’ range celebrates the history of the ‘Lions’ and is part of Canterbury’s partnership with the British and Irish Lions as Principal Partner for the 2017 New Zealand Tour.
Canterbury has today announced that Ireland Rugby Centre, Robbie Henshaw, has become its latest ambassador.
As part of the agreement, Henshaw will endorse the brand’s comprehensive range of training wear and rugby lifestyle clothing.
With a total of 16 Ireland caps since making his full debut in 2013, and an impressive 65 caps for Connacht since 2012, Henshaw has already established himself as a key player within both teams and is set for a promising RBS 6 Nations.
The new deal reinforces Canterbury’s commitment to the game and sees the brand expanding further into the Irish market, complementing their already impressive global representation in rugby.
Robbie Henshaw, Ireland Rugby Centre, said; “I’m delighted to be an ambassador for such a renowned rugby brand as Canterbury and really look forward to working with them.”
Canterbury’s CEO, Chris Stephenson, said; “We are proud to announce that Robbie Henshaw has joined the Canterbury brand ambassador fold. We look forward to working with Robbie, who has an impressive career to date and we wish his every success in the current RBS 6 Nations.”
The deal sees Robbie Henshaw join Kevin Sinfield, Geoff Parling, Dylan Hartley, Sam Burgess and former England star, Will Greenwood as Canterbury ambassadors.
Earlier this year, adidas confirmed that they were ending their 18-year association with the Lions – one that began on the successful tour to South Africa and concluded with the winning series against Australia.
As part of the official launch, Canterbury have released a special limited edition Jersey inspired by the 1959 tour of New Zealand. Limited to just 1959 worldwide these will certainly make a rugby fans pride and joy!
Canterbury are firmly grabbing hold of the Rugby market once again and this announcement places them at the very top of Rugby apparel.