ADIDAS | Chelsea film launches new club third kit for 2016/17 season

ADIDAS | Chelsea film launches new club third kit for 2016/17 season 

Chelsea_16-17_Third Kit_PR_GROUP

adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never Follows film series ahead of the new Premier League season.

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.


The film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.

The film launches the new Chelsea third kit – an all-white strip featuring a large embossed lion on the sleeve. It includes the classic adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.