The Canterbury Enforcer – Adam Jones Protects the Untouchable Jersey

The Canterbury Enforcer – Adam Jones Protects the Untouchable Jersey ūüė≤

 

 

As the curtain falls on another RBS 6 Nations Championship, all eyes turn to this summer’s British & Irish Lions tour to New Zealand.

 

 

The squad will be announced on April 19th, when until such time the famous jersey remains untouchable to those who wish to join the tour. No player will touch the jersey until selected to become a lion and Canterbury are challenging fans to commit to waiting too.

Canterbury ambassador Adam Jones is roaming Twitter looking for fans who couldn’t resist waiting and have worn the jersey already. Fans who do so have been warned!

 

 

Footage of Giant hologram from launch of new Canterbury Lions Jersey

Footage of Giant hologram from launch of new Lions Jersey

 

Canterbury has unveiled the new ‚Äėuntouchable‚Äô British & Irish Lions Jersey by projecting a hologram into the London skyline this evening. Canterbury‚Äôs innovative stunt on the Southbank marked the launch of the official jersey that will be worn by the British & Irish Lions players in the highly anticipated 2017 Tour to New Zealand.

 

 

Want a Lions jersey? Get yours here at canterbury.com or lionsrugby.com

 

Canterbury has unveiled the new ‚Äėuntouchable‚Äô British & Irish Lions Jersey by projecting a hologram into the London skyline this evening. Canterbury‚Äôs innovative stunt on the Southbank marked the launch of the official jersey that will be worn by the British & Irish Lions players in the highly anticipated 2017 Tour to New Zealand.

 

 

Canterbury Release New British & Irish Lions ‚ÄėUNTOUCHABLE JERSEY‚Äô

CANTERBURY RELEASE THE ‚ÄėUNTOUCHABLE JERSEY‚Äô AHEAD OF LIONS TOUR TO NEW ZEALAND

 

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The new British & Irish Lions kit was revealed in spectacular fashion today as a giant ‚Äėuntouchable‚Äô jersey hologram appeared over the London city-scape.

 

Commuters across the Capital were left stunned as they came face-to-face with the giant hologram on the Southbank while British & Irish Lions Head Coach, Warren Gatland, was on hand to celebrate this milestone on the journey to the 2017 Lions Tour to New Zealand.

 

Canterbury‚Äôs stunt marked the launch of the jersey that will be worn by the British & Irish Lions players in the highly anticipated Tour. The jersey has been positioned as ‚Äėuntouchable‚Äô until players have earned the right to wear it with a call up to the Lions Squad.

 

 

Warren Gatland, Head Coach of the British & Irish Lions, said: ‚ÄúTo see the jersey projected like that was great. The Lions jersey is iconic and for it to be unveiled in such a different and unique was for the public was very special.‚ÄĚ

 

The match jersey features new innovations to give Lions players the edge, including the introduction of water resistant technology for the winter conditions they can expect.

 

Fans will also benefit from many of the new innovations which feature across the Pro and Classic replica versions of the jersey, introduced by Canterbury to cater for the different demands and needs of British & Irish Lions supporters.

 

Available to purchase today, the Pro jersey features Vaposhield technology and the same styling as the match jersey worn by the players but cut with a straighter fit, while the Classic version specifically incorporates Vapodri technology and a relaxed fit for added supporter comfort.

 

An identical version of the match jersey worn by the players in New Zealand will be made available in 2017 as a bespoke piece of sporting memorabilia to keep as a once-in-a-life time collectors’ item.

 

Describing the launch of the new jersey, Canterbury CEO Chris Stephenson said; ‚ÄúCanterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly ‚Äėuntouchable‚Äô way. No player past or present will touch the jersey until they have been selected to represent the Lions. Our campaign plays with this insight by challenging fans to follow in the players‚Äô footsteps and keep their hands off the jersey until the squad is announced in April.‚ÄĚ

 

‚ÄúCanterbury has over 110 years of experience in rugby and, like the British & Irish Lions, understands how important this jersey is to the players that wear it on the pitch and the supporters who wear it in the stands.‚ÄĚ

 

The British & Irish Lions replica jersey is available to buy now at canterbury.com or lionsrugby.com