adidas introduces new graphical treatment to rugby boot range

Mother Nature Tackles The Superlight Range



Further to adidas’s recent Rugby launch of the ‘Elements Pack’, bolding a striking update to its industry leading Superlight range.


The four models in the range, specifically designed for each position on the field, have received a graphical treatment inspired by the natural elements Earth, Fire, Ice and Wind.


The adipower Kakari Force is the ultimate boot for the tight-five and features the element of Earth, symbolising the strength and stability needed to dominate the scrum. The Kakari Light, made for loose forwards, is on fire and reflects the explosive power shown by players such as Kieran Read and Sam Warburton when they are first to the breakdown.


Predator Malice featuring the ice graphic has been developed for kicking backs such as Beauden Barrett, who are renown for being cool under pressure. Completing the lineup is the CrazyQuick Malice featuring a wind graphic indicative of the speed and illusivness of outside backs like Antony Watson and Sonny Bill Williams.


The Elements Pack made it’s debut at Soilder Field in Chicago when the World Champion All Blacks lost out to Ireland for the very first time (111 years to be precise!).

Ireland’s Johnny Sexton wore the Predator Malice with devastating fashion; kicking superbly and finishing with 10 points before injury ended his game early.

The range will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide, as well as online at from December 1st. Pricing starts at £35 RRP for junior boots to £150 RRP for elite models.


adidas ‘Unleash your Force’ Blackout boot range

‘Unleash your Force’ ADIDAS Blackout boot range


adidas has unveiled the boots that will carry the All Blacks through the 2015 season – the exclusive Blackout boot range – adding momentum to the ‘Force of Black’ they are set to unleash.

There are four models in the range, each engineered to meet individual players’ needs, delivering optimum performance for every position on the field.


Developed exclusively for the All Blacks to wear during Rugby World Cup 2015, in collaboration with senior players and New Zealand Rugby (NZR), the Blackout boots mean the entire team will be head-to-toe in black throughout the tournament.


Simon Cartwright, Senior Director – adidas Rugby, says: “We believe, as an evolution of ‘the blackest ever’ All Blacks jersey launched in November, Blackout boots make a strong and powerful statement, just like the All Blacks do every time they hit the field.”

“Producing ‘the blackest ever’ kit was born from the insight that facing the colour black is an intimidating experience, which we believe ultimately gives the All Blacks a competitive edge.  We’re excited to see the team kitted out head-to-toe in black; they’ll literally personify the ‘Force of Black’.”

With the same industry-leading technology as the adidas Electric boot range, each Blackout boot has been designed, in collaboration with senior All Blacks, around the specific needs of their position, whether it’s controlling kicks, dominating the scrum, stepping through the opposition’s backline, or clearing the ruck – each element of the game has been considered.

All Blacks Captain Richie McCaw says the research and development taken to create each of the four silos is quite an interesting process to be involved in. “After being part of the development process, you have more confidence knowing what you wear is going to help you perform on field.”



The All Blacks will “break in” their new Blackout boots in training before wearing them on-field for the second Bledisloe Cup test on 15 August. The range is set to hit shelves from 8 August.



The Blackout boot range is made up of the CrazyQuick Malice, Predator Incurza, FF80 Pro and the adipower Kakari.  The range is priced from £100-£165, and will be stocked at adidas stores and major sporting goods retailers, rugby retailers worldwide and online at

Richie McCaw talks Force Of Black

Adidas Rugby met up with All Blacks captain Richie McCaw:

All BlacksWith the Rugby World Cup looming and excitement growing! It’s great to hear from a Rugby Legend Richie McCaw as he talks about the #ForceOfBlack and what it means to him and the All Blacks in this huge year of rugby.

He speaks about reprsenting 4.5millions New Zealand kiwis as “pretty special”

The All Blacks jersey for Rugby World Cup 2015

Heritage and strength as adidas unveils the All Blacks jersey for Rugby World Cup 2015

At we normally don’t do shirts… But this is different! And we love it!

All Blacks World Cup Jerseyadidas and New Zealand Rugby have today unveiled the All Blacks Rugby World Cup jersey, combining the latest in sporting apparel technology with a homage to the most iconic of All Blacks teams, The Originals.

”To wear a jersey with a design that represents the nation’s proud rugby heritage and reflects the team’s success since 1905 is hugely significant to us.” – Richie McCaw

The jersey, unveiled at a function in Auckland, New Zealand today, is the most technically advanced All Blacks jersey to date, but has undergone a subtle design change that pays respect to the legendary Originals team, which toured the United Kingdom, France and the USA in 1905-1906, losing just one match on their famous 35-match tour.

Simon Cartwright, Senior Director – adidas Rugby, says: “We wanted to pay respect in some small way to The Originals in the design of the new jersey and acknowledge the century-long success of the team, and we think we have done that with the subtle design around the chest.

As with previous Rugby World Cup jerseys, the RWC trophy is embossed on the right sleeve of the jersey acknowledging the All Blacks’ Rugby World Cup successes in 1987 and 2011.  haka Dedicated fans will no doubt also notice the movement of the logos, with the inclusion of the Rugby World Cup 2015 logo on the right, which sees the adidas badge move to the centre of the jersey. The All Blacks silver fern logo remains on the left hand side of the jersey.  The adidas and All Blacks logos, as well as the jersey numbers on the back, are a gun metal silver colour.

All Blacks Captain Richie McCaw, who was consulted over the design, says: “To wear a jersey with a design that represents the nation’s proud rugby heritage and reflects the team’s success since that iconic team of 1905-1906 is hugely significant to us. We’re ready to wear the Rugby World Cup jersey with pride.”