PAUL POGBA WAS BORN TO CREATE

PAUL POGBA WAS BORN TO CREATE

 

 

adidas today reveals its latest global brand campaign starring Manchester United’s Paul Pogba, ahead of the on-air debut during The Red Devils’ match versus Liverpool tonight.

 

The new film, titled Football Needs Creators, follows Pogba’s journey beginning with shaping his own reality as a child in Roissey-en-Brie to his groundbreaking return to Old Trafford.

 

sport16_pogba_primage2_oct5

 

Featuring voiceover from his mother, the campaign shows how Pogba has always done the unexpected and serves as a call to players around the world to harness their own creativity to think, act and perform in new and unique ways.

 

“Creativity has always been the difference maker for Paul Pogba in all facets of his life, on and off the pitch,” said Ryan Morlan, adidas’ VP of Brand Communications. “Since childhood, his imagination has been the catalyst to defying the norm in the world of football. Pogba’s story mirrors our belief that creativity will take you further than your mind or body alone. There is only one Pogba, but all athletes can look to him for inspiration to use one’s own creativity to make new rules in their sport.”

 

Football Needs Creators is the latest chapter of the adidas SPORT 16 campaign that builds upon the belief that all athletes are #HereToCreate. The new spot follows the recent launch of Sport Needs Creators featuring Pogba, Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, four-time NBA All-Star James Harden of the Houston Rockets, rookie guard Moriah Jefferson of the San Antonio Stars, and top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.

 

sport16_pogba_primage3_oct5

 

Fans can view Football Needs Creators at www.youtube.com/adidas

Boot Close Up | adidas Football – Stellar Pack

Pack features white and gold colourway to represent the light side of the moon

 

adidas_stellar_pack_group_01

 

We take a closer look at adidas Football launch of the Stellar pack boots and the continuation of a journey which started with the release of Mercury Pack, followed by the Speed of Light Pack. Inspired by the light side of the moon, the boots are available in a white and gold colourway and come in adidas’ X16+ PURECHAOS and Ace 16+ PURECONTROL silos.

 

The world’s first high-performance laceless boot and one of the most innovative boots in the industry – The ACE 16+ PURECONTROL – features a white Primeknit upper with NON STOP GRIP (NSG) technology to deliver an unrivalled surface for close ball control, whilst a PURECUT system, in gold, creates an uninterrupted striking surface. The ACE 16+ PURECONTROL will be worn by the likes of Paul Pogba and Mesut Ozil.

 

 

The X16+ PURECHAOS – designed for the game’s fastest players and those who like to cause chaos – features a state-of-the-art PURECUT SOCK SYSTEM, which covers the boot laces to give players the ultimate fit. The white NON STOP GRIP (NSG) finish features an updated star design whilst a gold SPRINTFRAME outsole offers stability during high-speed movements. The X16+ PURECHAOS will be worn by the likes of Gareth Bale and Luis Suarez.

 

 

Customers at adidas’ flagship stores across Europe have already been the first to see the new Stellar pack through a ground-breaking in store Virtual Reality experience on PlayStation®VR. Visitors were not only the first to see the new boots, but were given an exclusive experience on the new PlayStation®VR headset before its release. The in store experience went live on September 21st and is the first time a football boot has been launched through a VR experience before its official release. The experience will continue until October 9th in flagship stores all over Europe including London, Barcelona, Madrid, Berlin, Paris and Milan. PlayStation®VR is the forthcoming Virtual Reality headset for PlayStation®4, launching globally on October 13th 2016.

 

Stellar Pack will be worn on-pitch from September 27th by some of football’s biggest names – including Paul Pogba, Gareth Bale, Luis Suarez and Mesut Ozil – and will be available to purchase from selected retailers and adidas.com from September 30th.

 

 

Adidas Football | Limited Edition Silo Receives Striking Gold And Black Treatment

03_adidas_spacecraft_group_01

Latest release from adidas Football inspired by reflective spacecraft material and the darkness of space

 

adidas Football has today announced the launch of Space Craft, the latest release from its limited edition collection of football boots. Available in the X16+ PURECHAOS and ACE 16+ PURECONTROL, the Space Craft boots’ gold and black treatment is designed to represent reflective spacecraft material juxtaposed against the darkness of space.

 

The X16+ PURECHAOS features a DYNAMIC TECHFIT COMPRESSION, a NON STOP GRIP (NSG) finish and TECHFIT lacing system to provide a glove-like fit – designed for the player who causes chaos on the pitch.

 

 

X16+ PURECHAOS and ACE 16+ PURECONTROL Space Craft will be available to purchase from September 15th from selected retailers and adidas.com.

 

For further information please visit adidas.com/football

 

04_adidas_spacecraft_teaser_01

‘Viper Pack’ by ADIDAS

‘Viper Pack’ by ADIDAS

With the 2016/17 season having just kicked off, adidas has today added to the early season excitement amongst fans and footballers of the future by launching the Viper Pack, featuring both the X 16+ PURECHAOS and ACE 16+ PURECONTROL in an eye-catching snakeskin design.

[slideshow_deploy id=’4205’]

Aimed at inspiring young footballers to amplify their dynamic displays on the pitch, the Viper Pack is a stylish adaptation of the ACE 16+ PURECONTROL and X 16+ PURECHAOS which uses bright, visual snakeskin graphics.

The ACE 16+ PURECONTROL Viper Pack version offers a Primeknit upper and NON STOP GRIP (NSG) technology, delivering an unrivalled surface for close ball control, while the X 16+ PURECHAOS Viper Pack version features a state-of-the-art PURECUT SOCK SYSTEM, covering the boot laces to give players the ultimate fit.

 

The Viper Pack will be available in all adidas stores and on adidas.com from today.

 

For further information please visit adidas.com/football

 

 

ADIDAS | Manchester United Film as part of First Never Follows Film Series

ADIDAS | Manchester United Film as part of First Never Follows Film Series

 

 

adidas has today launched a Manchester United special, as part of its new First Never Follows film series. The film launches the new third kit for Jose Mourinho’s first season in charge of the Red Devils as it plays on the media frenzy which has dominated his appointment and big name signings.

 

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.

 

 

08 MAN UNITED

 

Famous Manchester United fan and UK grime artist Stormzy opens the film by dismissing a billboard outside Old Trafford which has been vandalised by rival fans. The film then cuts to the team training and working hard for the season ahead, interspersed with parodies of typical pre-season television broadcasts as pundits become more and more frenzied about the club’s off-pitch news. The film closes with the team ready and focused for stepping out onto the pitch and the season ahead.

 

02 MAN UNITED

 

In the film, the players including David De Gea, Ander Herrera, Morgan Schneiderlin, Juan Mata and Luke Shaw also wear the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the start of the 2016/17 season.

 

Boot Close Up | adidas ‘Dark Space’ Pack

Boot Close Up: adidas ‘Dark Space’ Pack

 

[slideshow_deploy id=’4066’]

adidas has launched the Dark Space Pack, featuring all black versions of both the X 16+ PURECHAOS and ACE 16+ PURECONTROL.

For the new Dark Space Pack, both the ACE 16+ PURECONTROL and X 16+ PURECHAOS have been transformed into a sleek, blackout design.

The ACE 16+ PURECONTROL Dark Space version offers a Primeknit upper and NON STOP GRIP (NSG) technology, delivering an unrivalled surface for close ball control, while the X 16+ PURECHAOS Dark Space version features a state-of-the-art PURECUT SOCK SYSTEM, covering the boot laces to give players the ultimate fit.

 

The Dark Space Pack will be available in all adidas stores and on adidas.com

 

 

ADIDAS | Chelsea film launches new club third kit for 2016/17 season

ADIDAS | Chelsea film launches new club third kit for 2016/17 season 

Chelsea_16-17_Third Kit_PR_GROUP

adidas has today launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea, as part of its First Never Follows film series ahead of the new Premier League season.

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.

 

The film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.

The film launches the new Chelsea third kit – an all-white strip featuring a large embossed lion on the sleeve. It includes the classic adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.

Paul Pogba stars in film trailer to tease new series

Paul Pogba to star in new series!

 

[slideshow_deploy id=’3913’]

 

Ahead of the new season; there is endless speculation and gossip amongst the media, fans, ex-players and experts about players and clubs – who will succeed and who won’t. The First Never Follows film series is a statement that the time for talking is over, and a call to let the players do the talking on the pitch instead.

 

12 ANTHEM_60

 

The latest trailer film is a prelude for individual, bespoke films for each of adidas’ six largest clubs – Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan – to be revealed from tomorrow. These films will feature adidas stars from across the six clubs and will also launch the third kits of each club for the coming season.

In the film, Paul Pogba can be seen wearing the new Solar Yellow ACE 16+ PURECONTROL, defiantly telling viewers not to believe everything they read in the papers.

 

01 ANTHEM_60

 

adidas teams include: Chelsea FC, Manchester United FC, FC Bayern München, Clube de Regatas do Flamengo, AC Milan, Juventus F.C., Real Madrid C.F., AFC Ajax, S.L. Benfica, FC Basel 1893, FC Kobenhaven, and FC Schalke 04.

Special Edition | ‘Paris Pack’ as part of ADIDAS Football Limited Collection

Special Edition | ‘Paris Pack’ as part of ADIDAS Football Limited Collection  

 

 

adidas Football pays homage to the host nation of UEFA EURO 2016 with the launch of the Paris Pack, a limited edition collection of footwear for the pitch and street.

 

Available in street versions ACE 16.1 ST, X 16.1 ST and pitch versions ACE 16+ PURECONTROL and X 16+ PURECHAOS, Paris Pack features an explosion of colour in red, white and blue to represent the host nation of this summer’s tournament.

 

The ACE 16.1 ST features a PRIMEMESH Upper Material, PRIMECUT Ankle Sock and Low to the Ground Futsal Outsole with Heel BOOST Cushioning, offering the ultimate control for street players looking to dictate the game. The X 16.1 ST features a Textile Upper Material, TECHFIT Sock and Football BOOST Lifestyle Outsole – designed for the street player who likes to cause chaos with incredible skill and speed.

 

 

The pitch versions have the same technical features as the latest range of high performance adidas boots, the Mercury Pack, with the ACE 16+ PURECONTROL and X 16+ PURECHAOS completing Paris Pack.

 

The X16+ PURECHAOS is designed to harness speed. The updated SPRINTFRAME outsole delivers traction and stability for high-speed movements whilst the TECHFIT lacing system provides a glove-like fit. The ACE 16+ PURECONTROL features a Primeknit upper and NON STOP GRIP, delivering an unrivalled surface for close ball control.

 

 

 

Paris Pack will be available to purchase in limited quantities from today. For further information please visit adidas.com/football

 

adidas |Paul Pogba Exclusive ACE 16+ PURECONTROL

adidas have announced today that Paul Pogba, the world’s most in demand footballer, has chosen to sign a long term partnership with the world’s biggest football brand.

 

Paul Pogba key visual

 

adidas has also revealed that his first boot – co-created by the player and the brand – will be an exclusive ACE 16+ PURECONTROL model, in Pogba’s favourite black and gold colours. Only a small number of pairs of the special boot will be produced and given exclusively to the player.

 

 

Simply beautiful…