Messi Joins the Huawei Family As Global Brand Ambassador
Huawei have announced Lionel Messi’s appointment as the company’s latest Global Brand Ambassador. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards the shared value of connecting greatness.
Challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us to where we are now. Those who understand that are always pursuing not success, but challenges, to be better. That is what makes Huawei and Lionel Messi a perfect fit.
“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei is devoting its efforts. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business Huawei Consumer BG.
By connecting greatness, we demonstrate our passion to our customers. This concept also mirrors Lionel’s life and career. Lionel and his family did everything they could, including leaving their home country, to connect Lionel’s life with his aspirations and dreams of playing professional football.
“We are delighted to have found such a perfect counter-part in Lionel Messi, especially as the Western European region is so passionate about football. Our co-operation is all about connecting greatness: Messi has become one of the most popular and successful players worldwide. Just as with our brand, he has never been satisfied with his performance and is always working hard to improve. We value and share this thinking and have been investing heavily in innovation and talent to produce exactly the premium devices consumers ask for – this has put us among the top 3 smartphone providers worldwide and we are not stopping here”, said Walter Ji, President of Consumer Business Group, Huawei Western Europe. “Messi is inspirational to many people and football fans, especially in Spain and the rest of Europe. He is passionate about his sport and we share this passion when it comes to our products and making consumers’ life easier, smarter and more entertaining. Messi is the perfect fit to bring our brand story to consumers in the Western European region.”
Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sport in general, and football in particular, is so strong. In the last few years, we have invested in several teams – like América, Santa Fe, Sporting Cristal, Arsenal, Atlético de Madrid and the AC Milan – that inspire people all over the world and in players who we believe share our brand values such as Robert Lewandowski and Alexis Sánchez, and now Lionel Messi.
Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working and reach for the next achievement.”
Driven by its obsession to innovation and commitment to excellence, Huawei has now become one of the top 3 smartphone manufacturers inthe world. The superior performance and outstanding design of flagship models like the Mate, P and G series mean that Huawei smartphones have become some of the most popular premium mobile devices among high-end consumers worldwide. The Mate 8 is designed for smart business professionals who are after a new style. Since its official launch on 26th November 2015, Huawei has shipped around 3 million Mate 8 smartphones to consumers all over the world.