CR7 | Boots fit for a King 👑

CR7 “Victories” | Boots fit for a King 👑

 

 

Nike Pays Tribute To Cristiano Ronaldo’s Tremendous Year With Limited-Edition Mercurial Superfly Cr7 Vitórias

The limited-edition Mercurial Superfly CR7 commemorates Cristiano Ronaldo’s achievements with his club and country this year. Those accomplishments include Ronaldo’s fourth Ballon d’Or, the UEFA Champions League title and the UEFA Euro 2016 championship.

 

 

The “Vitórias” boot upper and its signature speed ribs feature a stylish Pure Platinum upper with a subtle blue metallic shine and an elegant fade from heel to toe. The Metallic Gold plate is a nod to the gold trophies Ronaldo won this year and the heel graphic reads “Vitórias,” Portuguese for victories. The CR7 logo and Swoosh are further highlighted by an iridescent shimmer.

777 pairs of individually numbered Mercurial Superfly CR7 Vitórias will be available via nike.com and select retailers in early 2017.

 

 

Nike Football | Dark Lightning Pack

Nike Football Dark Lightning Pack

 

Nike introduces the Dark Lightning Pack, a collection of football boots featuring a black upper, a white Swoosh and a pop of bright colors on each of all four Nike Football silos — Mercurial, Hypervenom, Magista and Tiempo. The NikeFootballX versions all feature a black Swoosh.

 

 

MERCURIAL

 

HYPERVENOM

 

MAGISTA

 

TIEMPO

 

The new pack will be available in cleated versions, including Nike Anti-Clog Traction boots, as well as NikeFootballX small-sided models beginning November 25th.

 

 

Chelsea And Nike Announce Long-Term Partnership

Chelsea And Nike Announce Long-Term Partnership

 

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Chelsea Football Club today announces a new technical partnership with Nike, which represents the largest commercial deal in the club’s history.

The long-term agreement will see Nike, the world’s leading sports footwear and apparel company, become the official kit supplier beginning with the 2017/18 season. Nike will produce strips for the first team, Academy and Ladies teams, as well as a full range of clothing for Chelsea’s millions of supporters around the world.

Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”

 

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Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.”

 

 

NIKE FOOTBALL FLOODLIGHTS PACK

NIKE FOOTBALL FLOODLIGHTS PACK

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WINTER IS COMING!

As the days get shorter and pitch visibility decreases, Nike Football introduces the Floodlights Pack.

All four Nike Football silos — Magista, Mercurial, Hypervenom and Tiempo — are represented in the pack, and each of them feature a distinctive pop of vibrant color.

 

MERCURIAL

 

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HYPERVENOM

 

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MAGISTA

 

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TIEMPO

 

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The new pack will be available across cleated and NikeFootballX versions beginning October 3 via the Nike Football App, nike.com and select retail channels.

 

 

Nike Football | Limited Edition Tiempo PIRLO

Nike Football | Limited Edition Tiempo PIRLO

 

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If there is one thing Italian legend Andrea Pirlo obsesses as much as football, it’s winemaking. Pirlo’s history with wine goes back to his childhood in Flero, where he spent a lot of time harvesting grapes at local vineyards. His passion for fine wine led Pirlo and his family to open a winery called Pratum Coller. To celebrate Pirlo’s dual careers as a footballer and winemaker, Nike Football has crafted a limited edition Tiempo Pirlo.

 

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The boot’s upper features premium Alegria leather in a merlot colorway inspired by the juice of the grape. Similar to Pratum Coller’s logo, four gold stars appear on the boot’s heel counter and plate to honor Italy’s World Cup titles. The Italian flag is also featured on the lace aglet.

 

As a nod to Tiempo’s heritage and the process of producing wine, Aged Since ’94 appears in metallic gold on a genuine cork sockliner and also on the polka dot shoebox. The boots are packaged similar to a bottle of wine and include an additional performance sockliner.

 

Limited edition Tiempo Pirlo will be available September 19 via the Nike Football App and nike.com.

 

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NIKE | ‘Unlimited You’ Campaign

WHAT’S NEXT?

 

 

By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite… At Nike “unlimited” also means endless possibility, when it comes to its athletes and when it comes to its designs. In turn, each pushes the other past perceived boundaries towards a sub-two-hour marathon or a first marathon, a world record or a personal best. Unlimited means never defining oneself by what came before. It means defying expectations, even one’s own. Unlimited declares that there is no “happily ever after” and there’s no “too far.” There’s only “What’s next?”

 

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The above “Unlimited You” film marks the second installment in Nike’s Just Do It “Unlimited Campaign,” which includes the “Unlimited Future” film and the company’s recent series of athlete shorts, with more to come through the month of August, hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.

 

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The company also profiles a number of its premier athletes and new performance innovations, here, detailing in-depth the resolve that victory requires.

 

Kit News | AS ROMA AWAY KIT 2016-17

AS ROMA AWAY KIT 2016-17

 

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Nike Football unveils the new AS Roma away kit with Dri-FIT technology.

Celebrating its 90th anniversary, AS Roma enters the 2016-17 season with a new marble white away kit featuring the return of the city’s revered Roman symbol, the wolf (or “Lupetto”), on a red and yellow circular crest. The shirt’s color pays homage to the city’s historic architecture and, as a further ode to club pride, the modern crewneck collar incorporates a red band with “AS Roma” knitted on the back.

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The sides of the kit have a red stripe that runs the length of the shirt and shorts. Expanding when the player is in motion, it maximizes ventilation and reveals a subtle underlying yellow flash. Marble white socks, with a red linear graphic on the calf, accentuate speed.

The AS Roma away kit will be available starting July 28 at Nike.com and official AS Roma retailers.

Nike Football: Magista 2

NIKE | MAGISTA 2

 

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What might happen if the foot had evolved as if it were designed to play football?

That question is central to the creation of the Magista 2. Thanks to advances in scientific testing and rapid prototyping, the boot’s design emphasizes evolution in touch and traction.

 

“After reading research around evolution and morphology,” explains Nike football designer Phil Woodman, “I was interested in the hypothesis that pruning hands were an evolutionary development for maintaining grip on wet surfaces and tools. That got me thinking about how the foot might have adapted had its primary purpose been football.”

 

Accordingly, for the Magista 2, Woodman reimagined the original Magista silhouette — a design that, with its mid-height collar and Nike Flyknit technology, changed the look of footwear and redefined feel and touch on the pitch — to further the boot’s tactility and tighten the gap between the brain and ball. “We were focused on sensory amplification through feel,” says Woodman. “By delivering a better feel for the ball, players are able to confidently create on the pitch without distraction.”

 

PHIL WOODMAN’S DESIGN SKETCHES

 

 

“This is the next step in the application of Nike Flyknit,” says Woodman. “The pixel precision of Flyknit makes it possible for us to create dimension without adding weight or overlays. We used to build texture atop the upper, now the upper itself is textured.”

 

These developments are also seen in the more anatomically contoured Dynamic Fit Collar, designed to accommodate the shape of the ankle bone while leveraging a thicker knit structure for additional coverage. The revamped collar also dips lower on the tendon for comfort. The tongue-less solution now features light padding under the laces for coverage in this high contact area.

For a more secure fit, the Magista 2 leverages an internal heel counter for enhanced lockdown. The Nike Grip sockliner further enhances in-boot stability and is part of the boot’s overall traction system.The stud configuration of the soleplate has been completely revamped through Finite Element Analysis (FEA), which takes the guesswork out of traction patterns via scientific testing of the optimal pattern per style of play. “The science that has gone into the traction of Magista 2 is truly a differentiator,” proclaims Woodman. “This boot makes a traditional conical pattern seem like black-and-white television. Players noticed the difference right away and responded very well to it.”

The key to the new traction pattern is not how a particular stud performs individually, but how the configuration interacts as a complete system. The emphasis on foot rotation for Magista players led to the chevrons around the ball of the foot, directly aligned with the FEA data from Nike’s Sport Research Lab (NSRL). There are also medial and lateral half-conical studs designed for acceleration, as well as heel plant and braking studs positioned by data. The soleplate housing the advanced traction system is significantly lighter than its predecessor: 60g as opposed to 85g.

 

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The fluid colours adorning the Magista 2 reflect not only the heat map that guided its design, but also the smoother transitions throughout the boot’s upper, especially from collar to foot.

“All of the prototypes we made of Magista 2 had the heat map right on them for data purposes,” recalls Woodman, “but it creates an iconic aesthetic as well that’s unlike anything else on the pitch.”

The Magista 2 will be available July 24 via the Nike Football App.

 

 

Kit Launch | AS ROMA HOME KIT 2016-17

AS ROMA HOME KIT 2016-17

 

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Nike Football reveals the new AS Roma home Kit with Dri-Fit technology.

The new AS Roma home shirt features dark red horizontal pinstripes, punctuated by a subtle diagonal line from shoulder to hem. As an ode to club pride, the modern v-neck collar has a yellow band with ‘AS Roma’ knitted on the back.

 

 

The sides of the kit feature a red stripe that runs the length of the shirt and shorts. Expanding when the player is in motion, the stripe maximises ventilation and reveals an underlying yellow layer.

Yellow socks, with a red linear graphic on the calf, showcase the club’s traditional secondary color and accentuate speed.

Nike leverages sustainable innovation for its football kits through the use of recycled polyester, delivering unrivaled performance and lower environmental impact.

Each kit is made using approximately 16 recycled plastic bottles. Since 2010, Nike has diverted more than three billion plastic bottles from landfills into recycled polyester, enough to cover about 5,200 football pitches. The kit’s shirt and shorts are constructed with recycled polyester fabric, which is made from recycled plastic bottles melted down to produce a fine yarn.

 

Nike Dri-FIT Technology

Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts, where it quickly evaporates. This allows players to perform at their best by remaining cooler, drier and more comfortable.

The laser-cut ventilation holes and mesh panels in key areas of the kit are designed to improve performance by increasing air circulation and helping regulate players’ temperatures.

The shirt is crafted using mesh fabric that makes up the full front and back panels of the shirt, increasing airflow and facilitating enhanced movement.

The AS Roma home kit will be available July 7 at Nike.com, asromastore.com and official Nike and AS Roma retailer.

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Kit Launch: Manchester City Home Kit 2016-17

MANCHESTER CITY HOME KIT 2016-17

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Manchester City enters the 2016-17 season with a new manager, Pep Guardiola, its most innovative kit ever and a redesigned club crest.

 

Incorporating the Manchester ship, three rivers and the red rose of Lancashire, the new badge was designed as a modern original. For the first time, it also includes Manchester City’s foundation year, 1894.

Befitting Guardiola’s renowned attention to detail, the club’s new match and training apparel incorporates cutting-edge Nike AeroSwift technology designed to enhance mobility, reduce weight and reduce the distractions that hamper performance.

The new home kit combines the club’s traditional City blue with darker blue detailing that takes its cues from the color of the new crest’s text and trim. This represents an aesthetic update for a club that is cementing itself amongst Europe’s elite.

 

 

Two tributes to the club are also knitted into the design: the word “City” at the back of the collar, and, on the inside of the cuffs, “Est 1894” feature as another reminder of the club’s storied history and reference to the new badge.

The advanced performance technology in the kit is visible on the chest, where engineered knit zones create a geometric pattern that enhances fit with smaller mesh shapes at the bottom of the graphic.

The sides of the kit feature a navy stripe that runs the length of the shirt and shorts. Expanding when the player is in motion, the stripe maximises ventilation and reveals a subtle underlying City blue.

White socks, with a dark blue linear graphic on the calf, showcase the club’s traditional second color and accentuate speed.

Manchester City training apparel
This season Manchester City will wear a new range of training apparel with same Aeroswift technology as in its match day kit.

The range consists of Strike tops, shorts and pants featuring Nike’s signature innovations for the ultimate in fit, comfort and agility.

The new Manchester City home kit will be available from Nike.com starting July 14.