“If it’s not blue it will be”
adidas have today unveiled in partnership with the reigning Premier League Champions and long-term partners, Chelsea Football Club the new look home kit for the 2015/16 season.
The home shirt is today launched as part of the new campaign – “If it’s not blue, it will be”, a campaign which focuses on the players’ determination to dominate domestic and European football.. The shirt will be worn on the club’s pre-season tour to the US, with games against the New York Red Bulls from the MLS, UEFA Champions League winners, FC Barcelona and French Ligue One Champions, Paris St Germain, with a formal reveal at a grass roots football event in Harlem on 21st July.
The “If it’s not blue, it will be” concept is part of the adidas #BeTheDifference campaign with which adidas announced the Football Revolution by introducing a new way of seeing football: football matches are decided on the finest of margins. A single piece of skill or a moment of madness can lead either to victory or to defeat. It’s all up to those who are able to make a difference on the pitch, those who create chaos and those who control the game – the game changers and the playmakers. Chelsea’s style of play and recent dominance fits perfectly into this mould, showing how their disciplined approach to both sides of the game has delivered stand out success in 2015.